Ignition

Without overreaching, Audi has created a simple, useful tool for Android smartphone owners that effectively creates awareness of its efficient new start-stop auto tech. Unlike iOS, it’s not easy to […]

GMs Cadillac Is Finally Gaining Ground GM

Cadillac’s U.S. sales have finally started to pick up.

How To Get Around The Peak Car Conundrum

We have tons of cars–and tons of congestion. But new breakthroughs in connecting cars to the cloud and eliminating the need for car ownership show what a better future for […]

Recent Posts

0April 22, 2013
Apple and Volkswagen team up to create the ‘iBeetle’

Volkswagen and Apple have come together not only to create a special-edition car but also a new app, tethering both companies together in both tech and design. First off, the new app […]
0March 25, 2013
HONDA REDUCES TRAFFIC JAMS WITH SMARTPHONE APP

A new smartphone app from Honda has been tested and found to delay traffic jams and improve fuel efficiency. The app monitors the road and distance between cars, instructing drivers when they […]
0March 13, 2013
Ford Taps Gawker Commenters for Fusion Push

Digiday notes: Gawker commenters can be pretty harsh. So it’s not everyday a big brand woos them — and makes them the stars of an ad campaign. Ford is doing […]
0March 9, 2013
Audi Quattro Experience interactive exhibit

To help launch the 2013 Audi A4, Toronto-based agency Zulu Alpha Kilo allowed consumers to put the A4’s road hugging capabilities to the test in a new and unexpected way, […]
0March 8, 2013
VW Smileage and Google

Google on Thursday announced the release of Google Adverapp, a new concept that re-imagines the digital advertising space for mobile app platforms. Google announced the new platform in 2012 but […]
0March 6, 2013
Burberry Puts Digital Interaction Into Clothes

Wearable computers are all the rage. Google seems hellbent on making us where computers on our faces. It’s hard to imagine this would be the choice of the fashion-conscious set. […]
0March 6, 2013
Mini USA Goes Big With Content

Digiday notes: Mini USA is known for sending new owners a welcome kit with information, its Mini International magazine and some swag. Mini owners aren’t like normal folks; more than […]
0March 6, 2013
Ford’s Lincoln Luxury Sales Sputter Even After Super Bowl Ads

Ford Motor Co. (F)’s Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to […]
0March 4, 2013
Audi RS4 AVANT NEW 2013 Paintball Fight

Audi equips two brand new RS4 Avants with hood-mounted paintball guns and has them go head to head in the ‘ultimate paintball duel’. Points awarded during the match were based […]
0February 27, 2013
Why GIFs Matter for Brands

DigiDay notes: In our modern age of hyper-communication, simple written language is no longer simple. To communicate effectively in the present, we must embrace the endless possibilities that exist beyond […]
0February 25, 2013
Audi rolls out first Augmented-Reality ads to promote R8 supercar

Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus “supercar” model. The Volkswagen-owned manufacturer is rolling out print and poster ads, […]
0February 23, 2013
HOW GOOGLE+ AND TOPSHOP CO-CREATED LONDON FASHION WEEK’S MOST INTERACTIVE SHOW

FastCo details how Google+ and Topshop used everything from microcameras to Hangout apps to create a new kind of fashion show–and mine customer behavior for data that will help shape […]