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Recent Posts
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Apple and Volkswagen team up to create the ‘iBeetle’
Volkswagen and Apple have come together not only to create a special-edition car but also a new app, tethering both companies together in both tech and design. First off, the new app […]
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HONDA REDUCES TRAFFIC JAMS WITH SMARTPHONE APP
A new smartphone app from Honda has been tested and found to delay traffic jams and improve fuel efficiency. The app monitors the road and distance between cars, instructing drivers when they […]
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Burberry Puts Digital Interaction Into Clothes
Wearable computers are all the rage. Google seems hellbent on making us where computers on our faces. It’s hard to imagine this would be the choice of the fashion-conscious set. […]
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Ford’s Lincoln Luxury Sales Sputter Even After Super Bowl Ads
Ford Motor Co. (F)’s Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to […]
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Why GIFs Matter for Brands
DigiDay notes: In our modern age of hyper-communication, simple written language is no longer simple. To communicate effectively in the present, we must embrace the endless possibilities that exist beyond […]
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Audi rolls out first Augmented-Reality ads to promote R8 supercar
Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus “supercar” model. The Volkswagen-owned manufacturer is rolling out print and poster ads, […]