Cadillac aims Twitter campaign at influential women

Say you’re Cadillac.

For decades, you have been the go-to ride for old men who play golf. A status symbol for grandpas.

But time passes. Women browse car lots without men telling them what to do. They care about fuel economy and the ozone and cup holders and where the soccer balls will go.

via Cadillac aims Twitter campaign at influential women – St. Petersburg Times.

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