Zero to 60: Ford's Social Media Story

@ScottMonty (VP/Directr of Social Media at Ford – yes they have such an officer) outlines @Ford social media strategy (from OMMA Conference) on SlideShare

Ford Takes Multiple Routes in Social Media

“We’re changing the opinion of people one by one,” said Scott Monty, Ford’s global digital and multimedia communications manager during a keynote speech at Advertising Week’s OMMA Global conference.

Ford’s strategy: “To humanize the company by connecting constituents with Ford employees and with each other when possible, providing value in the process.” Those constituents, he said, include consumers, suppliers, and others with ties to Ford.

We are not only humanizing content, we’ve set our content free. We are no longer afraid of what people are going to do with it. We’ve got online word-of-mouth as a steroid version of traditional word-of-mouth,” he said.

more quotables from @ScottMonty at