Toyota Gets Real with "Auto-Biography" Campaign

Toyota has launched a new campaign that drives viewthrough from TV straight to their Facebook page.

The brand idea: Toyota sought real stories about people and their Toyotas. Those real people were filmed and surprised during filming with a free car. Peep “Erica” and her story of struggling as a pastry chef and needing a new car for her biz.
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Lots of tear-jerker “awww moments” in the long-form docu.
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