Happy Honda Days Winter Event 360º

Mashable notes: Honda released its “NaughtyOrNice-a-tron” Facebook (Facebook) app to complement its Winter Event advertising. It analyzes a user’s Facebook activity, including status updates, comments and likes, focusing on language usage and key behaviors, to determine if he or she has been naughty or nice on the world’s largest social network.

The NaughtyOrNice-a-tron Facebook app is part of Honda’s seventh annual “Happy Honda Days” campaign, which promotes its end-of-year sales event. This year, Honda’s goal with the campaign is to “communicate unbridled holiday happiness.” We think the NaughtyOrNice-a-tron app is a nice addition and does just that.

If a piece of naughty data is discovered on your Facebook profile, it appears with a red filter over it.

After a thorough scan, the app pumps out your results — the results page also includes the results for your friends who have scanned their own profiles.

This isn’t the first time Honda has utilized social media to promote its latest initiatives. In August, the car company advertised on virtual billboards in Car Town, a Facebook game. And it also launched its “Everybody Knows Somebody Who Loves a Honda” Facebook app last year, which encourages users to help Honda prove its theory that everyone does indeed know somebody who loves a Honda.