Winter Testing with Acura

Recently, I’ve been seeing this ad for Acura on the air.

Back Story: Every year Acura tests their vehicles in a winter-testing facility in Baudette, Minnesota. Last year, Motor Trend came along for the ride, documented the process and wrote up an article posted in the March 2010 issue. They’ve clipped down some footage from Motor Trend to make this ad that shows how Acura’s AWD performs under the harsh, tundra-like conditions. Best part of the ad is the last line — “If your winters are tougher than this, you don’t need a new car, you need a new place to live.”

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