Mercedes-Benz chauffers fashion-forward New Yorkers to introduce CLS63

Mercedes-Benz extends its New York Fashion Week sponsorship with a taxi ride  for New York’s most stylish citizens. And the “taxi cab” is a 2012 CLS 63 AMG. Not sure if the police car look was necessary, but it does make a scene.

Fashionista.com reports:

Mercedes-Benz has hired Brad Goreski [Rachel Zoe’s former assistant] to go on “patrol” in the brand’s new 2012 CLS 63 AMG to seek out “stylesetters with fresh, creative design looks and alluring appeal,” and award them for superior styling with a ride to their next show. Goreski will be supported by a team of “Fashion Enforcers,” and Lauren is one of them. She will carry a nightstick along with her Chanel 2.25 so get your game outfits on (JK!). What’s more, “a lucky few will receive an invitation to the culmination event in the Mercedes-Benz Star Lounge.” Even more incentive to look your best and be cold and pained in too-high heels during fashion week!

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