Chrysler "loses control" of Twitter account, drops F-bomb

Jalopnik notes:

Chrysler loses control of Twitter account, drops F-bomb

Someone in control of the official Chrysler account (@ChryslerAutos) apparently had a bad experience driving to work today and dropped one mother of an anti-Detroit tweet and some profanity on their 7,000+ followers.

As you can see in the retweet above, someone wrote “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive.”


Kind of the wrong image to send from an organization so proud of their Detroit heritage they make Super Bowl Car Commercials completely premised on this idea.

Chrysler loses control of Twitter account, drops F-bomb

The tweet was quickly deleted and they put up an apology instead, saying “our account was compromised earlier today.” However, people familiar with the Chrysler media organization say it was actually an employee of social media company New Media Strategies, who runs the account for Chrysler.

We’re reaching out to them to find out. In the meantime, we’ve saved the original tweet so you can enjoy some “Imported from Detroit” attitude.