Mercedes Benz Transparent Walls demonstrate "pre-safe" technology

To advertise their new ‘Pre-Safe’ technology in which the car identifies hazards before the driver possibly could, Mercedes Benz set up ’Transparent Walls’. This involved creating live projections on houses, enabling the driver to anticipate hazards as quickly as their ‘Pre-Safe technology. Not only did it make the roads using the projections safer, it also received attention from pedestrians featuring in the projections. A very clever idea that perfectly illustrates the purpose of the product.

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