Volkswagen Demonstrates Car Technology in AR Print Ad Test Drive

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Wanting to convey the innovation of the brand, Volkswagen have created the first test drive within a print advert, using smartphone technology. VW created an app that viewers download, which then enables them to experience three new features that the company have developed using the print ad as a road. For example in the Lane Assist mode, the smartphone would vibrate if the car got too close to the edge, or middle of the road. Again a very clever way to demonstrate the functionality of the product.