Automotive News Speaks With GM’s Joel Ewanick [VIDEO]

At the start of 2010, Joel Ewanick had one brand to focus on: Hyundai. Twelve months and three titles later, he was in charge of 10 marques as General Motors’ global marketing boss. In Part 1 of our video series on marketing chiefs, Ewanick explains how he will keep each brand distinct while ascribing special status to Cadillac and Chevrolet. He’s also pushing GM to be Apple-like when it comes to taking care of customers.

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