Gilt Groupe Partners With Land Rover North America to Offer Exclusive Package Featuring the All-New Range Rover Evoque

Saw this pop up in my Gilt email today. Land Rover is leveraging a full suite of Gilt offerings to promote its new Range Rover Epoque, including packaging a trip to the brand’s driving school in the UK and a $5000 Gilt gift certificate with the purchase of the vehicle on Gilt. They’re also tying in curated experiences on Gilt sites Jetsetter and Gilt City evoked (sorry) by the Evoque. Here’s the press release. Nice play…

Gilt sale includes the Range Rover Evoque, a 3-day trip to England to experience the Land Rover Experience Driving School and a $5,000 Gilt gift certificate

Published: Friday, Sep. 30, 2011 – 7:22 am

NEW YORK, Sept. 30, 2011 — /PRNewswire/ — Gilt Groupe Inc., the innovative online shopping destination, will partner with Land Rover North America on October 3, 2011 to be among the first to offer the all-new Range Rover Evoque. Gilt has designed an exclusive package featuring the all-new Range Rover Evoque and special experiences on Jetsetter and Gilt City. The full-price sale, which will start at 12pm ET on Monday, October 3, will consist of just one Range Rover Evoque 5-door Prestige model, a trip for two to visit the Land Rover Experience Driving School in the UK and a $5,000 Gilt gift certificate, all for the price of the car.  The purchaser of the Range Rover Evoque will be required to make a refundable $5,000 deposit at the time of the Gilt transaction and then complete the purchase of the car at the buyer’s local Land Rover retailer on or before October 13.

In addition to the Range Rover Evoque offer, the travel experts at Jetsetter, Gilt’s travel site, have curated two vacation packages that pair two hours of off-road driving at the Land Rover Experience Driving School with vacation experiences at top American resorts. Members can choose from a classic New England getaway at Inns at Equinox in Vermont, or a wine country weekend at Carmel Valley Ranch in California. Gilt’s local lifestyle arm, Gilt City, will host exclusive events in New York City, Chicago and Miami that will showcase the Range Rover Evoque. Tickets to these exclusive events will be sold on starting Monday, October 3.

“We are constantly looking to provide Gilt members with a new selection of curated products and experiences everyday, some of which are not available anywhere else,” said Kevin Ryan, Founder and CEO, Gilt Groupe.  “We’re very excited to partner with Land Rover to allow one of our members the opportunity to be one of the first people in the United States to buy this vehicle and to have access to special experiences through Jetsetter and Gilt City.”

“Partnering with Gilt is one of the unique ways Land Rover is launching the all-new Range Rover Evoque, one of the most highly-anticipated new cars on the market this year,” said Kim McCullough, Brand Vice President, Land Rover North America. “The all-new Range Rover Evoque targets a whole new generation of brand enthusiasts and an urban, contemporary audience that frequents Gilt for instant insider access to premium brands.”

Introduced as the smallest, lightest, most fuel efficient Range Rover ever produced, the Range Rover Evoque will offer an engaging blend of dynamic handling and refined engineering. Its lightweight footprint and advanced technology deliver exciting performance together with reduced fuel consumption and CO2 emissions.

To become a member of Gilt and take part in this sale, please log onto

About Gilt Groupe, Inc.

Gilt Groupe,, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home décor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.

About Land Rover

Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its’ clientele with the most luxurious and capable vehicles in the world. Every Land Rover and Range Rover is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today’s Land Rover lineup includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque.  Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.

SOURCE Gilt Groupe, Inc.

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