How Mercedes Benz Successfully Uses Social Media to Engage [Video]

BrianSolis notes:  When you think about social media and customer engagement, luxury brands are viewed upon through a different lens. The question is, are buyers of luxury goods engaging in social media? At the time of this recording Eleftherios Hatziioannou was Social Media Manager and Change Agent at Mercedes-Benz. Here he discusses how a luxury car brand is not only finding success in social media, but is also changing the organization from the inside out to connect with customers through new touchpoints. I think you’ll find this discussion to be quite sincere, enlightening, and encouraging.