BMW Boss Takes Swipe At Cadillac, Lincoln As Taxi-Makers

Oh no he didn’t…

Jalopnik notes: A trend of trash talking here at the Detroit Auto Show, where, as The Detroit News points out, BMW North America CEO Ludwig Willisch dismissed the new Cadillac ATS and Lincoln MKZ saying they’re just not in the same league as the 3-Series. “We don’t produce trucks, nor taxis or buses”, said Willisch. “We don’t produce sofas on wheels — and we don’t take mass-market vehicles and rebadge them as premium.”

Willisch does know that the ATS is the only car currently being built on GM’s new Alpha RWD platform, right?