goto http://qr-trophy.mercedes-benz.com/fallback_row.html#badge3 to see the landing (not avail to N.America) which seems to be a “QR Trophy” contest, probably for people on the streets who may spot the car? Nice way to build social engagement even at this early stage of car dev.
Clever – Mercedes-Benz A-Class Camo Car is a QR Code
Posted in: competitive, social media, ViewThrough™
– February 5, 2012
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