Remember Your First Car? Subaru Lets You Direct a Movie About It


AdAge notes: Subaru, along with Carmichael Lynch, just released this online campaign at http://www.firstcarstory.com/ that invites car lovers to reminisce about their first set of wheels and direct their own animated short about it — even if it isn’t a Subaru.

The website invites you to rebuild your first sheet-metal love, down to its dings. You then share, and if you like, narrate a story about it, as well as choose a fitting musical track. The info will immediately be turned into a whimsical animated short that you can pass along to friends via email or social media.

 


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