VVolkswagen Accessories’ Voice Control Banner Experience

Creativity notes: To promote Volkswagen Accessories’ Voice Control function in its Touch Phone Kit, which allows hands-free calling activated by voice, German agency agenta agenturgruppe created a banner ad that allowed consumers to video-call their Facebook friends. The video on the call was modified to place a steering wheel and pair of hands in front of the caller’s face, making it look as if they were driving. When the call ends, the user who initiated the call received a message on the banner forwarding them to the e-shop to buy the kit – meanwhile, a screenshot of the call was posted to their Facebook wall.

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