How Honda gave an indie band its big break, and the surprise of a lifetime

AdWeek notes: Good-deed advertising is frequently a hard sell, but this is an adorable spot from RPA for Honda, showing the automaker secretly booking very, very indie band Monsters Calling Home on Jimmy Kimmel Live as a thank-you for filming their cool-o music videos entirely inside Hondas.

It’s getting harder and harder to do Publishers Clearing House-style “Surprise! You’re successful!” videos, although it is a rich tradition dating back to Allen Funt and Candid Camera, and there’s a reason it’s so effective. It doesn’t hurt that the band’s neat folk-rock sound is a perfect underscore for the video, or that they seem like nice kids.

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