BFGoodrich Tires: The Awesomecross Experience


While not an automotive brand, BFGoodrich’s work is award-winning stuff with a compelling storyline.

Awesomecross is an interactive drag race experience: the course responded to performance data generated by the g-Force Sport COMP-2 tires and moods/thoughts detected by cameras and an EEG equipped helmet on the drivers.

Towards the end of the video viewers can select a ‘Featured Driver’ to follow. Tagging the end of videos this way prolongs the experience and enables viewers to get in-depth with the Awesomecross Experience by accessing hidden content that is specific to the racers.

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