Volkswagen: The Innovation Channel on Youtube

PSFK notes:

Brazil has a notable interest in innovation. To raise their awareness of the technology supporting Volkswagen vehicles, they decided to create a microsite within Youtube. Going beyond video, the campaign leveraged rich media techniques (developed by Youtube and BBDO) to create disruptive moments to surprise viewers and hold their attention.

Each clip was an opportunity to engage with Brazilian actor Lázaro Ramos and deepen their knowledge of VW’s technologies like Emergency City Break, Park Assist, iMotion. As a result, traffic to VW’s Facebook Page boosted by over %1400 and this led them to hold the most amount of Facebook fans. The Innovation Channel itself attracted more visitors in the first month than most of their competitor in the Brazilian market.

Read more about Volkswagen’s case study in Google’s Creative Sandbox.