Lexus: ‘Creating Amazing’ Mobile App


 

Lexus was facing new challenges in Europe. They built a mobile site based on the insight that consumers are using new processes, fueled by digital technology, to re-assess what they’re looking for in a car. This means potential Lexus owners are looking at other brands (that are more top of mind) towards the end of the path to purchase.

To alleviate this problem, a mobile site was created that compliments the main site. This mobile destination, available in 35 European countries, funneled potential buyers deeper into the brand by enabling them to order brochures, book test drives (particularly for new cars), interface with dealerships, and view content. The end-result was more conversation, a reduced bounce rate, and a better conversion rate of shoppers to buyers.

Read more about the Lexus case study in Google’s Creative Sandbox.

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