Volvo “It’s You!” Social Highway Billboard

TEuro RSCG 4D / HAVAS created a digital billboard for the introduction of the new Volvo V40.

On Facebook, developed an app where users could see a live webcam stream of the digital billboard on the A12 near Delft. When the user joins the app, it grabs their profile picture and places it on the billboard for a period of 6 seconds.

While the image is active on the billboard, the user can see their on profile picture appear on the board while watching the live webcam stream. In the meantime, we take a snapshot of that moment and post it to the wall of the user.