In coordination with their 2013 ES marketing push, Lexus USA in support of their ES launch has launched the Ignition Project, a program that will fund four start-up technology projects based on Facebook user votes.
Lexus is committing up to $100,000 to fund stunning works of technology. Four winners will receive up to $25k each. Vote for your favorite products at http://www.LexusIgnition.com, and follow conversation on Twitter at #LexusIgnition.
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