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About Author: Marty Wetherall
Posts by Marty Wetherall
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Audi’s Novel Battery-Saving App
Posted on May 3, 2013 | No CommentsWithout overreaching, Audi has created a simple, useful tool for Android smartphone owners that effectively creates awareness of its efficient new start-stop auto tech. Unlike iOS, it’s not easy to […] -
New Tricks, Indeed: Watch These Dogs Learn to Drive (a Mini)
Posted on December 10, 2012 | No CommentsUntil self-driving cars are ready (Volvo says by 2014), Mini and their agency DraftFCB New Zealand are teaching man’s best friend to get behind the wheel (yes, #drivingdogs). As you can see in the […] -
Volvo Plans to Roll Out Self-Driving Cars in 2014
Posted on December 6, 2012 | 2 CommentsA wise man recently said, “Live in the future, then build what’s missing.” Admirably, Volvo is doing that. via Charles Duxbury and John D. Stoll at The Wall Street Journal HALLERED, […] -
Is the future of serious journalism in the hands of corporate media?
Posted on November 18, 2012 | No CommentsWe all know that the journalism industry is in tough shape (you’ve seen this chart, right?), which begs the question: where will we get our news in the future? Brands […] -
Rules of the Tweet Race: Get More Followers, Get an Audi
Posted on September 26, 2012 | No CommentsCatching this a little late, but there’s still time to sign up and amass 2,500 new followers for a chance to win a new A4 (one year lease plus a […] -
One Instagram photo could win you a car in Ford’s latest campaign
Posted on November 17, 2011 | No CommentsFirst we saw Audi creating an Instagram profile and now Ford is running a full blown Instagram contest in Europe complete with a gallery on Facebook and even select photos appearing […] -
Luxury Car-Sharing Service HiGear Launches “Swap Club,” Allowing Vehicle Owners To Trade Cars
Posted on November 7, 2011 | No CommentsPeer to peer car sharing has gone luxury, and HiGear‘s new “Swap Club” is about to allow owners of high end vehicles to earn points by renting out their own […] -
LG Brings Ad Capability to Internet-Connected TV for Toyota
Posted on November 4, 2011 | No CommentsVideo ad company YuMe exhibited at GM Innovation Day last week and now they’ve announced an interesting partnership with LG to serve ads to users of their Internet-connected TVs. Stuart […] -
Gilt Groupe Partners With Land Rover North America to Offer Exclusive Package Featuring the All-New Range Rover Evoque
Posted on October 3, 2011 | No CommentsSaw this pop up in my Gilt email today. Land Rover is leveraging a full suite of Gilt offerings to promote its new Range Rover Epoque, including packaging a trip […] -
Ad Age: Hyundai's Bold Path Continues Post-Ewanick
Posted on April 22, 2011 | No CommentsWhat might otherwise be considered “promotional tactics” are grabbing headlines in Ad Age as examples of customer-centered ideas. I particularly like the part where the Hyundai guy says “Stating in […]