![Without overreaching, Audi has created a simple, useful tool for Android smartphone owners that effectively creates awareness of its efficient new start-stop auto tech. Unlike iOS, it’s not easy to […]](http://ignition.fallonhotdish.com/files/2013/05/434668742_200-115x115.jpg "Audi’s Novel Battery-Saving App")
![Until self-driving cars are ready (Volvo says by 2014), Mini and their agency DraftFCB New Zealand are teaching man’s best friend to get behind the wheel (yes, #drivingdogs). As you can see in the […]](http://ignition.fallonhotdish.com/files/2012/12/1682044-inline-inline-2-dog-can-drive-115x115.jpg "New Tricks, Indeed: Watch These Dogs Learn to Drive (a Mini)")
![A wise man recently said, “Live in the future, then build what’s missing.” Admirably, Volvo is doing that. via Charles Duxbury and John D. Stoll at The Wall Street Journal HALLERED, […]](http://ignition.fallonhotdish.com/files/2012/12/OB-VN774_sartre_E_20121203014200-115x115.jpg "Volvo Plans to Roll Out Self-Driving Cars in 2014")
![We all know that the journalism industry is in tough shape (you’ve seen this chart, right?), which begs the question: where will we get our news in the future? Brands […]](http://ignition.fallonhotdish.com/files/2012/11/A6hfP-115x115.png "Is the future of serious journalism in the hands of corporate media?")
![Catching this a little late, but there’s still time to sign up and amass 2,500 new followers for a chance to win a new A4 (one year lease plus a […]](http://ignition.fallonhotdish.com/files/2012/09/Pfaff_TweetRace_Poster1_0-115x115.jpg "Rules of the Tweet Race: Get More Followers, Get an Audi")
![First we saw Audi creating an Instagram profile and now Ford is running a full blown Instagram contest in Europe complete with a gallery on Facebook and even select photos appearing […]](http://ignition.fallonhotdish.com/files/2011/11/Screen-shot-2011-11-18-at-6.27.40-AM-115x115.png "One Instagram photo could win you a car in Ford’s latest campaign")
![Peer to peer car sharing has gone luxury, and HiGear‘s new “Swap Club” is about to allow owners of high end vehicles to earn points by renting out their own […]](http://ignition.fallonhotdish.com/files/2012/07/logo_white.jpg "Luxury Car-Sharing Service HiGear Launches “Swap Club,” Allowing Vehicle Owners To Trade Cars"){kind=logo}
![Video ad company YuMe exhibited at GM Innovation Day last week and now they’ve announced an interesting partnership with LG to serve ads to users of their Internet-connected TVs. Stuart […]](http://ignition.fallonhotdish.com/files/2012/07/ADCO-popup-115x115.jpg "LG Brings Ad Capability to Internet-Connected TV for Toyota")
![Saw this pop up in my Gilt email today. Land Rover is leveraging a full suite of Gilt offerings to promote its new Range Rover Epoque, including packaging a trip […]](http://ignition.fallonhotdish.com/files/2012/07/orig-115x115.jpg "Gilt Groupe Partners With Land Rover North America to Offer Exclusive Package Featuring the All-New Range Rover Evoque")
![What might otherwise be considered “promotional tactics” are grabbing headlines in Ad Age as examples of customer-centered ideas. I particularly like the part where the Hyundai guy says “Stating in […]](http://ignition.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Ad Age: Hyundai's Bold Path Continues Post-Ewanick")
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