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digital/technology Archive
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![Without overreaching, Audi has created a simple, useful tool for Android smartphone owners that effectively creates awareness of its efficient new start-stop auto tech. Unlike iOS, it’s not easy to […]](http://ignition.fallonhotdish.com/files/2013/05/434668742_200-115x115.jpg "Audi’s Novel Battery-Saving App")
Audi’s Novel Battery-Saving App
Posted on May 3, 2013 | No CommentsWithout overreaching, Audi has created a simple, useful tool for Android smartphone owners that effectively creates awareness of its efficient new start-stop auto tech. Unlike iOS, it’s not easy to […] -
![A new smartphone app from Honda has been tested and found to delay traffic jams and improve fuel efficiency. The app monitors the road and distance between cars, instructing drivers when they […]](http://ignition.fallonhotdish.com/files/2013/03/honda-mobile-115x115.jpg "HONDA REDUCES TRAFFIC JAMS WITH SMARTPHONE APP")
HONDA REDUCES TRAFFIC JAMS WITH SMARTPHONE APP
Posted on March 25, 2013 | No CommentsA new smartphone app from Honda has been tested and found to delay traffic jams and improve fuel efficiency. The app monitors the road and distance between cars, instructing drivers when they […] -
![Digiday notes: Gawker commenters can be pretty harsh. So it’s not everyday a big brand woos them — and makes them the stars of an ad campaign. Ford is doing […]](http://ignition.fallonhotdish.com/files/2013/03/Picture-1-115x115.png "Ford Taps Gawker Commenters for Fusion Push")
Ford Taps Gawker Commenters for Fusion Push
Posted on March 13, 2013 | No CommentsDigiday notes: Gawker commenters can be pretty harsh. So it’s not everyday a big brand woos them — and makes them the stars of an ad campaign. Ford is doing […] -
![To help launch the 2013 Audi A4, Toronto-based agency Zulu Alpha Kilo allowed consumers to put the A4’s road hugging capabilities to the test in a new and unexpected way, […]](http://ignition.fallonhotdish.com/files/2013/03/548191_15_0_LTE0NzI1NDMzMzExMjIzNjg0MTY-115x115.jpg "Audi Quattro Experience interactive exhibit")
Audi Quattro Experience interactive exhibit
Posted on March 9, 2013 | No CommentsTo help launch the 2013 Audi A4, Toronto-based agency Zulu Alpha Kilo allowed consumers to put the A4’s road hugging capabilities to the test in a new and unexpected way, […] -
![Google on Thursday announced the release of Google Adverapp, a new concept that re-imagines the digital advertising space for mobile app platforms. Google announced the new platform in 2012 but […]](http://ignition.fallonhotdish.com/files/2013/03/Screen-shot-2013-03-08-at-11.49.36-AM-115x115.png "VW Smileage and Google")
VW Smileage and Google
Posted on March 8, 2013 | No CommentsGoogle on Thursday announced the release of Google Adverapp, a new concept that re-imagines the digital advertising space for mobile app platforms. Google announced the new platform in 2012 but […] -
![DigiDay notes: In our modern age of hyper-communication, simple written language is no longer simple. To communicate effectively in the present, we must embrace the endless possibilities that exist beyond […]](http://ignition.fallonhotdish.com/files/2013/02/imgres-1-115x115.jpeg "Why GIFs Matter for Brands")
Why GIFs Matter for Brands
Posted on February 27, 2013 | No CommentsDigiDay notes: In our modern age of hyper-communication, simple written language is no longer simple. To communicate effectively in the present, we must embrace the endless possibilities that exist beyond […] -
![Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus “supercar” model. The Volkswagen-owned manufacturer is rolling out print and poster ads, […]](http://ignition.fallonhotdish.com/files/2013/02/Screen-shot-2013-02-25-at-10.07.56-AM-115x115.png "Audi rolls out first Augmented-Reality ads to promote R8 supercar")
Audi rolls out first Augmented-Reality ads to promote R8 supercar
Posted on February 25, 2013 | No CommentsAudi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus “supercar” model. The Volkswagen-owned manufacturer is rolling out print and poster ads, […] -
![FastCo details how Google+ and Topshop used everything from microcameras to Hangout apps to create a new kind of fashion show–and mine customer behavior for data that will help shape […]](http://ignition.fallonhotdish.com/files/2013/02/1682445-inline-ts-google-booth-2-115x115.jpg "HOW GOOGLE+ AND TOPSHOP CO-CREATED LONDON FASHION WEEK’S MOST INTERACTIVE SHOW")
HOW GOOGLE+ AND TOPSHOP CO-CREATED LONDON FASHION WEEK’S MOST INTERACTIVE SHOW
Posted on February 23, 2013 | No CommentsFastCo details how Google+ and Topshop used everything from microcameras to Hangout apps to create a new kind of fashion show–and mine customer behavior for data that will help shape […] -
![A Mercedes-Benz executive at the 2013 Mobile Marketing Association Forum San Francisco said that the car of the future is less about the design and more about connecting users digitally. […]](http://ignition.fallonhotdish.com/files/2013/01/ThoughtsonDigital_Mercedes_Benz_Digital_DriveStyle_App_A_Class-002-115x115.jpeg "Mercedes-Benz exec: Customers expect to continue their digital lifestyle in the car")
Mercedes-Benz exec: Customers expect to continue their digital lifestyle in the car
Posted on January 31, 2013 | No CommentsA Mercedes-Benz executive at the 2013 Mobile Marketing Association Forum San Francisco said that the car of the future is less about the design and more about connecting users digitally. […] -
![LuxuryDaily notes: German apparel label Hugo Boss encouraged consumers around the globe to view its Berlin Fashion Week runway show by optimizing the live stream for smartphones and tablets and […]](http://ignition.fallonhotdish.com/files/2013/01/Hugo-Boss-Spotify-185-115x115.jpeg "Hugo Boss bolsters runway live-streaming via mobile, Spotify")
Hugo Boss bolsters runway live-streaming via mobile, Spotify
Posted on January 22, 2013 | No CommentsLuxuryDaily notes: German apparel label Hugo Boss encouraged consumers around the globe to view its Berlin Fashion Week runway show by optimizing the live stream for smartphones and tablets and […]