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digital/technology Archive
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Audi’s Novel Battery-Saving App
Posted on May 3, 2013 | No CommentsWithout overreaching, Audi has created a simple, useful tool for Android smartphone owners that effectively creates awareness of its efficient new start-stop auto tech. Unlike iOS, it’s not easy to […] -
HONDA REDUCES TRAFFIC JAMS WITH SMARTPHONE APP
Posted on March 25, 2013 | No CommentsA new smartphone app from Honda has been tested and found to delay traffic jams and improve fuel efficiency. The app monitors the road and distance between cars, instructing drivers when they […] -
Why GIFs Matter for Brands
Posted on February 27, 2013 | No CommentsDigiDay notes: In our modern age of hyper-communication, simple written language is no longer simple. To communicate effectively in the present, we must embrace the endless possibilities that exist beyond […] -
Audi rolls out first Augmented-Reality ads to promote R8 supercar
Posted on February 25, 2013 | No CommentsAudi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus “supercar” model. The Volkswagen-owned manufacturer is rolling out print and poster ads, […] -
Mercedes-Benz exec: Customers expect to continue their digital lifestyle in the car
Posted on January 31, 2013 | No CommentsA Mercedes-Benz executive at the 2013 Mobile Marketing Association Forum San Francisco said that the car of the future is less about the design and more about connecting users digitally. […] -
Hugo Boss bolsters runway live-streaming via mobile, Spotify
Posted on January 22, 2013 | No CommentsLuxuryDaily notes: German apparel label Hugo Boss encouraged consumers around the globe to view its Berlin Fashion Week runway show by optimizing the live stream for smartphones and tablets and […]