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Augmented Reality Archive
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![Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus “supercar” model. The Volkswagen-owned manufacturer is rolling out print and poster ads, […]](http://ignition.fallonhotdish.com/files/2013/02/Screen-shot-2013-02-25-at-10.07.56-AM-115x115.png "Audi rolls out first Augmented-Reality ads to promote R8 supercar")
Audi rolls out first Augmented-Reality ads to promote R8 supercar
Posted on February 25, 2013 | No CommentsAudi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus “supercar” model. The Volkswagen-owned manufacturer is rolling out print and poster ads, […] -
![Displaying information on the windshield isn’t new, but this takes it do a new level – augmented reality. What if your mapped route was drawn on the road in front […]](http://ignition.fallonhotdish.com/files/2013/01/medium-115x115.jpg "Harman Wants to Put an Augmented Reality Display in Your Car’s Windshield")
Harman Wants to Put an Augmented Reality Display in Your Car’s Windshield
Posted on January 9, 2013 | No CommentsDisplaying information on the windshield isn’t new, but this takes it do a new level – augmented reality. What if your mapped route was drawn on the road in front […] -
![Neiman Marcus in-store app Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users. Mobile touch […]](http://ignition.fallonhotdish.com/files/2013/01/neiman-marcus-store-app-185-115x115.jpg "Top 10 Luxury Brand Mobile Campaigns of 2012 (ATS 3D cited!)")
Top 10 Luxury Brand Mobile Campaigns of 2012 (ATS 3D cited!)
Posted on January 2, 2013 | No CommentsNeiman Marcus in-store app Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users. Mobile touch […] -
![This Racing Game demo leverages D’Fusion®’s computer vision capacities with the simultaneous tracking of the player’s face and a printed wheel for the most realistic F1 race experience ever simulated […]](http://ignition.fallonhotdish.com/files/2012/11/Screen-shot-2012-11-24-at-9.19.27-AM-115x115.png "Augmented Reality Racing Game Demo")
Augmented Reality Racing Game Demo
Posted on November 24, 2012 | No CommentsThis Racing Game demo leverages D’Fusion®’s computer vision capacities with the simultaneous tracking of the player’s face and a printed wheel for the most realistic F1 race experience ever simulated […] -
![Volvo launches an x-ray app at the Geneva Auto Show that allows users to turn their iPhones and iPads into handheld x-ray scanners. Created by digital agency – La Comunidad […]](http://ignition.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Volvo Turns An iPad Into An X-Ray Scanner For Their Cars")
Volvo Turns An iPad Into An X-Ray Scanner For Their Cars
Posted on August 10, 2012 | No CommentsVolvo launches an x-ray app at the Geneva Auto Show that allows users to turn their iPhones and iPads into handheld x-ray scanners. Created by digital agency – La Comunidad […] -
![BMW Service is planning to use this technology as a means to assist BMW Service staff in their highly demanding technical work. Presumably, right around the corner to bring this […]](http://ignition.fallonhotdish.com/files/2012/04/Screen-shot-2012-04-28-at-12.22.31-PM-115x115.png "BMW Augmented Reality – Step by Step maintenance")
BMW Augmented Reality – Step by Step maintenance
Posted on April 12, 2012 | No CommentsBMW Service is planning to use this technology as a means to assist BMW Service staff in their highly demanding technical work. Presumably, right around the corner to bring this […] -
![Volkswagen – Test Drive Your Phone Volkswagen showed how print advertising could really be taken to extremes, by producing the world’s first test drive via a print ad. The ad […]](http://ignition.fallonhotdish.com/files/2012/07/051-115x115.jpg "Cool VW Print + Technology")
Cool VW Print + Technology
Posted on November 16, 2011 | No CommentsVolkswagen – Test Drive Your Phone Volkswagen showed how print advertising could really be taken to extremes, by producing the world’s first test drive via a print ad. The ad […] -
VW does great OOH + AR for Beetle launch
Posted on October 28, 2011 | No CommentsSuper cool OOH + augmented reality execution. -
![I personally squint to see this one – what real value does it add to auto shopping(its in their Toyota Shopping App)? But intriguing use of AR technology nontheless. MediaPost […]](http://ignition.fallonhotdish.com/files/2012/07/Toyota-Ad-B-115x115.jpg "Toyota Uses AR To Bring Concert To Your Desktop")
Toyota Uses AR To Bring Concert To Your Desktop
Posted on September 24, 2011 | No CommentsI personally squint to see this one – what real value does it add to auto shopping(its in their Toyota Shopping App)? But intriguing use of AR technology nontheless. MediaPost […] -
![LuxuryDaily notes: Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation. Augmented reality […]](http://ignition.fallonhotdish.com/files/2012/07/world-builder-large-115x115.jpeg "Does in-app augmented reality work for luxury brands?")
Does in-app augmented reality work for luxury brands?
Posted on August 15, 2011 | No CommentsLuxuryDaily notes: Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation. Augmented reality […]