-
Feature Posts
Tags
volvo Saleathon Facebook Detroit Rock City BMW Branded Content Chevrolet Mercedes Benz BMW 3 Series Honda QR Code Electric Toyota Viewthrough Auto Show Social10 Lexus Innov8 General Motors Lincoln Apps Not Ads Porsche Augmented Reality iPhone Ford Audi Hyundai iPad Winter Event apps Super Bowl People-Powered Cadillac Video360º Olympics 2012 Generosity Joel Ewanick V Racing GM twitter Tablet Mobile10 Nissan Dealers Google Volkswagen Safety Chrysler Luxury 2.0 AcuraFlickr Images
User not found
OverHeard™ on TwitterAuthors
- Blog Administrator (239)
- Kla Haeck (35)
- Sarah Crist (26)
- Erin Simle (17)
- Jordan Rossman (17)
- Marty Wetherall (13)
- Denis Budniewski (13)
- Brad Zenner (6)
- Chris Campbell (6)
- Kelly Holley (4)
- dan swenson (4)
- Rocky Novak (2)
Augmented Reality Archive
-
![Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus “supercar” model. The Volkswagen-owned manufacturer is rolling out print and poster ads, […]](http://ignition.fallonhotdish.com/files/2013/02/Screen-shot-2013-02-25-at-10.07.56-AM-115x115.png "Audi rolls out first Augmented-Reality ads to promote R8 supercar")
Audi rolls out first Augmented-Reality ads to promote R8 supercar
Posted on February 25, 2013 | No CommentsAudi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus “supercar” model. The Volkswagen-owned manufacturer is rolling out print and poster ads, […] -
![Displaying information on the windshield isn’t new, but this takes it do a new level – augmented reality. What if your mapped route was drawn on the road in front […]](http://ignition.fallonhotdish.com/files/2013/01/medium-115x115.jpg "Harman Wants to Put an Augmented Reality Display in Your Car’s Windshield")
Harman Wants to Put an Augmented Reality Display in Your Car’s Windshield
Posted on January 9, 2013 | No CommentsDisplaying information on the windshield isn’t new, but this takes it do a new level – augmented reality. What if your mapped route was drawn on the road in front […] -
![Neiman Marcus in-store app Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users. Mobile touch […]](http://ignition.fallonhotdish.com/files/2013/01/neiman-marcus-store-app-185-115x115.jpg "Top 10 Luxury Brand Mobile Campaigns of 2012 (ATS 3D cited!)")
Top 10 Luxury Brand Mobile Campaigns of 2012 (ATS 3D cited!)
Posted on January 2, 2013 | No CommentsNeiman Marcus in-store app Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users. Mobile touch […] -
![This Racing Game demo leverages D’Fusion®’s computer vision capacities with the simultaneous tracking of the player’s face and a printed wheel for the most realistic F1 race experience ever simulated […]](http://ignition.fallonhotdish.com/files/2012/11/Screen-shot-2012-11-24-at-9.19.27-AM-115x115.png "Augmented Reality Racing Game Demo")
Augmented Reality Racing Game Demo
Posted on November 24, 2012 | No CommentsThis Racing Game demo leverages D’Fusion®’s computer vision capacities with the simultaneous tracking of the player’s face and a printed wheel for the most realistic F1 race experience ever simulated […] -
![Volvo launches an x-ray app at the Geneva Auto Show that allows users to turn their iPhones and iPads into handheld x-ray scanners. Created by digital agency – La Comunidad […]](http://ignition.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Volvo Turns An iPad Into An X-Ray Scanner For Their Cars")
Volvo Turns An iPad Into An X-Ray Scanner For Their Cars
Posted on August 10, 2012 | No CommentsVolvo launches an x-ray app at the Geneva Auto Show that allows users to turn their iPhones and iPads into handheld x-ray scanners. Created by digital agency – La Comunidad […] -
![BMW Service is planning to use this technology as a means to assist BMW Service staff in their highly demanding technical work. Presumably, right around the corner to bring this […]](http://ignition.fallonhotdish.com/files/2012/04/Screen-shot-2012-04-28-at-12.22.31-PM-115x115.png "BMW Augmented Reality – Step by Step maintenance")
BMW Augmented Reality – Step by Step maintenance
Posted on April 12, 2012 | No CommentsBMW Service is planning to use this technology as a means to assist BMW Service staff in their highly demanding technical work. Presumably, right around the corner to bring this […] -
![Volkswagen – Test Drive Your Phone Volkswagen showed how print advertising could really be taken to extremes, by producing the world’s first test drive via a print ad. The ad […]](http://ignition.fallonhotdish.com/files/2012/07/051-115x115.jpg "Cool VW Print + Technology")
Cool VW Print + Technology
Posted on November 16, 2011 | No CommentsVolkswagen – Test Drive Your Phone Volkswagen showed how print advertising could really be taken to extremes, by producing the world’s first test drive via a print ad. The ad […] -
VW does great OOH + AR for Beetle launch
Posted on October 28, 2011 | No CommentsSuper cool OOH + augmented reality execution. -
![I personally squint to see this one – what real value does it add to auto shopping(its in their Toyota Shopping App)? But intriguing use of AR technology nontheless. MediaPost […]](http://ignition.fallonhotdish.com/files/2012/07/Toyota-Ad-B-115x115.jpg "Toyota Uses AR To Bring Concert To Your Desktop")
Toyota Uses AR To Bring Concert To Your Desktop
Posted on September 24, 2011 | No CommentsI personally squint to see this one – what real value does it add to auto shopping(its in their Toyota Shopping App)? But intriguing use of AR technology nontheless. MediaPost […] -
![LuxuryDaily notes: Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation. Augmented reality […]](http://ignition.fallonhotdish.com/files/2012/07/world-builder-large-115x115.jpeg "Does in-app augmented reality work for luxury brands?")
Does in-app augmented reality work for luxury brands?
Posted on August 15, 2011 | No CommentsLuxuryDaily notes: Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation. Augmented reality […]