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Augmented Reality Archive
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Audi rolls out first Augmented-Reality ads to promote R8 supercar
Posted on February 25, 2013 | No CommentsAudi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus “supercar” model. The Volkswagen-owned manufacturer is rolling out print and poster ads, […] -
Harman Wants to Put an Augmented Reality Display in Your Car’s Windshield
Posted on January 9, 2013 | No CommentsDisplaying information on the windshield isn’t new, but this takes it do a new level – augmented reality. What if your mapped route was drawn on the road in front […] -
Top 10 Luxury Brand Mobile Campaigns of 2012 (ATS 3D cited!)
Posted on January 2, 2013 | No CommentsNeiman Marcus in-store app Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users. Mobile touch […] -
Augmented Reality Racing Game Demo
Posted on November 24, 2012 | No CommentsThis Racing Game demo leverages D’Fusion®’s computer vision capacities with the simultaneous tracking of the player’s face and a printed wheel for the most realistic F1 race experience ever simulated […] -
BMW Augmented Reality – Step by Step maintenance
Posted on April 12, 2012 | No CommentsBMW Service is planning to use this technology as a means to assist BMW Service staff in their highly demanding technical work. Presumably, right around the corner to bring this […] -
Cool VW Print + Technology
Posted on November 16, 2011 | No CommentsVolkswagen – Test Drive Your Phone Volkswagen showed how print advertising could really be taken to extremes, by producing the world’s first test drive via a print ad. The ad […] -
VW does great OOH + AR for Beetle launch
Posted on October 28, 2011 | No CommentsSuper cool OOH + augmented reality execution. -
Toyota Uses AR To Bring Concert To Your Desktop
Posted on September 24, 2011 | No CommentsI personally squint to see this one – what real value does it add to auto shopping(its in their Toyota Shopping App)? But intriguing use of AR technology nontheless. MediaPost […] -
Does in-app augmented reality work for luxury brands?
Posted on August 15, 2011 | No CommentsLuxuryDaily notes: Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation. Augmented reality […]