-
Feature Posts
Tags
iPad General Motors Audi Joel Ewanick Luxury 2.0 People-Powered Super Bowl iPhone Dealers GM Hyundai Viewthrough Tablet Chevrolet Porsche Auto Show Saleathon Chrysler Lexus Electric Honda Nissan Augmented Reality Detroit Rock City QR Code Apps Not Ads Google Facebook Volkswagen Ford Olympics 2012 Winter Event Safety Toyota Acura Cadillac twitter Mercedes Benz Innov8 volvo Mobile10 BMW 3 Series Social10 BMW V Racing Lincoln Video360º Branded Content apps GenerosityFlickr Images
SSL is required
OverHeard™ on TwitterAuthors
- Blog Administrator (239)
- Kla Haeck (35)
- Sarah Crist (26)
- Erin Simle (17)
- Jordan Rossman (17)
- Marty Wetherall (13)
- Denis Budniewski (13)
- Brad Zenner (6)
- Chris Campbell (6)
- Kelly Holley (4)
- dan swenson (4)
- Rocky Novak (2)
Dealers Archive
-
![engadget notes: If you’re shopping for your dream wheels, but hate poring over brochures, Audi’s got good news: you can now wave and touch to customize your prize ride. The […]](http://ignition.fallonhotdish.com/files/2012/07/audi-city-07-16-12-01-1342470298-115x115.jpg "Audi dealership lets you gesticulate your way to a new car using Kinect and multitouch")
Audi dealership lets you gesticulate your way to a new car using Kinect and multitouch
Posted on July 17, 2012 | No Commentsengadget notes: If you’re shopping for your dream wheels, but hate poring over brochures, Audi’s got good news: you can now wave and touch to customize your prize ride. The […] -
![brings the store (or dealership) to you. MINI in Paris did with their MINI stores, 10 cars acting as mobile stores that drive around the city and lets consumers take […]](http://ignition.fallonhotdish.com/files/2012/07/0-115x115.jpg "MINI test drive campaign in France")
MINI test drive campaign in France
Posted on June 11, 2012 | No Commentsbrings the store (or dealership) to you. MINI in Paris did with their MINI stores, 10 cars acting as mobile stores that drive around the city and lets consumers take […] -
![Ahead of the 2012 New York Auto Show, Lincoln held a preview launch event for the new 2013 MKZ sedan. This is the car Lincoln is pinning a revival of […]](http://ignition.fallonhotdish.com/files/2012/04/2013_lincoln_mkz_reveal_-4-525x351-115x115.jpg "Lincoln Benchmarking Hospitality For Luxury Brand Reinvention")
Lincoln Benchmarking Hospitality For Luxury Brand Reinvention
Posted on April 4, 2012 | No CommentsAhead of the 2012 New York Auto Show, Lincoln held a preview launch event for the new 2013 MKZ sedan. This is the car Lincoln is pinning a revival of […] -
![Audi’s new mobile site MobileMarketer notes: Audi has introduced its first dedicated mobile site in the United States as it looks to meet mobile users’ research needs and direct them […]](http://ignition.fallonhotdish.com/files/2012/07/13048-115x115.jpg "Audi drives traffic to dealers with new mobile site")
Audi drives traffic to dealers with new mobile site
Posted on October 4, 2011 | No CommentsAudi’s new mobile site MobileMarketer notes: Audi has introduced its first dedicated mobile site in the United States as it looks to meet mobile users’ research needs and direct them […] -
![LuxuryDaily notes: German automaker Mercedes-Benz has chosen to promote its E-Class coupes and cabriolets with an iPad application dedicated to the line of vehicles, similar to the tactic it has […]](http://ignition.fallonhotdish.com/files/2011/08/7ed68d16a43d99247a56f77d483bae46-115x115.jpeg "Mercedes Adds Another Brochure App for E-Class")
Mercedes Adds Another Brochure App for E-Class
Posted on August 15, 2011 | No CommentsLuxuryDaily notes: German automaker Mercedes-Benz has chosen to promote its E-Class coupes and cabriolets with an iPad application dedicated to the line of vehicles, similar to the tactic it has […] -
![LuxuryDaily notes: Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation. Augmented reality […]](http://ignition.fallonhotdish.com/files/2012/07/world-builder-large-115x115.jpeg "Does in-app augmented reality work for luxury brands?")
Does in-app augmented reality work for luxury brands?
Posted on August 15, 2011 | No CommentsLuxuryDaily notes: Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation. Augmented reality […] -
![USA Today notes: Just a few years ago, John Pohlig might have hung up balloons and perhaps an inflatable gorilla outside this Honda dealership here to attract shoppers. Instead he’s […]](http://ignition.fallonhotdish.com/files/2011/08/car-dealer-marketing-115x115.jpeg "Dealership 2.0: Car Dealers Turn Toward Social Media")
Dealership 2.0: Car Dealers Turn Toward Social Media
Posted on August 12, 2011 | No CommentsUSA Today notes: Just a few years ago, John Pohlig might have hung up balloons and perhaps an inflatable gorilla outside this Honda dealership here to attract shoppers. Instead he’s […] -
![QR codes appear in more places every day as marketers shorten the gap between consumer interest and purchase. Porche now allows visitors to skip the salesman by researching the cars themselves while at the […]](http://ignition.fallonhotdish.com/files/2011/07/porsche-mtag-185-115x115.jpg "Porsche introduces Microsoft Tag bar codes at dealerships")
Porsche introduces Microsoft Tag bar codes at dealerships
Posted on July 12, 2011 | 1 CommentQR codes appear in more places every day as marketers shorten the gap between consumer interest and purchase. Porche now allows visitors to skip the salesman by researching the cars themselves while at the […] -
![EBay’s Motors app To answer the growing use of mobile devices to shop for and purchase cars and parts, eBay has launched a new eBay Motors iPhone app, following on […]](http://ignition.fallonhotdish.com/files/2012/07/12166-115x115.png "What's under the mobile hood for eBay Motors? Buckle up")
What's under the mobile hood for eBay Motors? Buckle up
Posted on May 18, 2011 | No CommentsEBay’s Motors app To answer the growing use of mobile devices to shop for and purchase cars and parts, eBay has launched a new eBay Motors iPhone app, following on […] -
![eConsultancy notes: In its first foray into e-commerce, BMW has opened a store on eBay selling car parts and accessories. This move makes BMW the first car maker to sell directly […]](http://ignition.fallonhotdish.com/files/2012/07/5699961820_eeb3ca6819_o-115x115.jpg "Shopping 2.0: BMW opens shop on eBay")
Shopping 2.0: BMW opens shop on eBay
Posted on May 9, 2011 | No CommentseConsultancy notes: In its first foray into e-commerce, BMW has opened a store on eBay selling car parts and accessories. This move makes BMW the first car maker to sell directly […]