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Dealers Archive
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Audi dealership lets you gesticulate your way to a new car using Kinect and multitouch
Posted on July 17, 2012 | No Commentsengadget notes: If you’re shopping for your dream wheels, but hate poring over brochures, Audi’s got good news: you can now wave and touch to customize your prize ride. The […] -
MINI test drive campaign in France
Posted on June 11, 2012 | No Commentsbrings the store (or dealership) to you. MINI in Paris did with their MINI stores, 10 cars acting as mobile stores that drive around the city and lets consumers take […] -
Lincoln Benchmarking Hospitality For Luxury Brand Reinvention
Posted on April 4, 2012 | No CommentsAhead of the 2012 New York Auto Show, Lincoln held a preview launch event for the new 2013 MKZ sedan. This is the car Lincoln is pinning a revival of […] -
Audi drives traffic to dealers with new mobile site
Posted on October 4, 2011 | No CommentsAudi’s new mobile site MobileMarketer notes: Audi has introduced its first dedicated mobile site in the United States as it looks to meet mobile users’ research needs and direct them […] -
Mercedes Adds Another Brochure App for E-Class
Posted on August 15, 2011 | No CommentsLuxuryDaily notes: German automaker Mercedes-Benz has chosen to promote its E-Class coupes and cabriolets with an iPad application dedicated to the line of vehicles, similar to the tactic it has […] -
Does in-app augmented reality work for luxury brands?
Posted on August 15, 2011 | No CommentsLuxuryDaily notes: Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation. Augmented reality […] -
Porsche introduces Microsoft Tag bar codes at dealerships
Posted on July 12, 2011 | 1 CommentQR codes appear in more places every day as marketers shorten the gap between consumer interest and purchase. Porche now allows visitors to skip the salesman by researching the cars themselves while at the […] -
What's under the mobile hood for eBay Motors? Buckle up
Posted on May 18, 2011 | No CommentsEBay’s Motors app To answer the growing use of mobile devices to shop for and purchase cars and parts, eBay has launched a new eBay Motors iPhone app, following on […] -
Shopping 2.0: BMW opens shop on eBay
Posted on May 9, 2011 | No CommentseConsultancy notes: In its first foray into e-commerce, BMW has opened a store on eBay selling car parts and accessories. This move makes BMW the first car maker to sell directly […]