-
Feature Posts
Tags
iPhone People-Powered Acura Hyundai Branded Content Olympics 2012 twitter Apps Not Ads volvo Super Bowl Tablet QR Code GM iPad Google Ford Lexus Porsche Generosity Saleathon Innov8 Viewthrough Winter Event apps Dealers Mobile10 Mercedes Benz Safety BMW 3 Series BMW Honda Nissan Luxury 2.0 Lincoln Volkswagen General Motors Auto Show V Racing Audi Electric Chrysler Toyota Social10 Chevrolet Cadillac Video360º Detroit Rock City Joel Ewanick Facebook Augmented RealityFlickr Images
SSL is required
OverHeard™ on TwitterAuthors
- Blog Administrator (239)
- Kla Haeck (35)
- Sarah Crist (26)
- Erin Simle (17)
- Jordan Rossman (17)
- Marty Wetherall (13)
- Denis Budniewski (13)
- Brad Zenner (6)
- Chris Campbell (6)
- Kelly Holley (4)
- dan swenson (4)
- Rocky Novak (2)
Ford Archive
-
![Digiday notes: Gawker commenters can be pretty harsh. So it’s not everyday a big brand woos them — and makes them the stars of an ad campaign. Ford is doing […]](http://ignition.fallonhotdish.com/files/2013/03/Picture-1-115x115.png "Ford Taps Gawker Commenters for Fusion Push")
Ford Taps Gawker Commenters for Fusion Push
Posted on March 13, 2013 | No CommentsDigiday notes: Gawker commenters can be pretty harsh. So it’s not everyday a big brand woos them — and makes them the stars of an ad campaign. Ford is doing […] -
![Some of you have said unusual things about Fusion, like, you want it to have your children. We didn’t know how to handle those comments, so we decided to run […]](http://ignition.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Fusion Remix: Comedian/Musician Reggie Watts Reads Twitter Comments about Ford Fusion")
Fusion Remix: Comedian/Musician Reggie Watts Reads Twitter Comments about Ford Fusion
Posted on January 18, 2013 | No CommentsSome of you have said unusual things about Fusion, like, you want it to have your children. We didn’t know how to handle those comments, so we decided to run […] -
![DigiDay notes: Brands of all stripes are getting on Tumblr. Auto is no different. Several are using Tumblr to put fresh paint on their marketing messages. The approaches of the […]](http://ignition.fallonhotdish.com/files/2012/12/Picture-5-115x115.png "Best Auto Brands on Tumblr")
Best Auto Brands on Tumblr
Posted on December 13, 2012 | No CommentsDigiDay notes: Brands of all stripes are getting on Tumblr. Auto is no different. Several are using Tumblr to put fresh paint on their marketing messages. The approaches of the […] -
![If you still have doubts that brands are now in the content business, talk to Ford CMO Jim Farley. In a 20-minute conversation, Farley mentioned content no fewer than 15 […]](http://ignition.fallonhotdish.com/files/2012/09/imgres-115x115.jpeg "Why Ford’s CMO Has Content on His Mind")
Why Ford’s CMO Has Content on His Mind
Posted on September 19, 2012 | No CommentsIf you still have doubts that brands are now in the content business, talk to Ford CMO Jim Farley. In a 20-minute conversation, Farley mentioned content no fewer than 15 […] -
![BrandChannel and note: Ford has been putting “real people” in many of its ads for a while now, including the “Swap Your Ride” subjects hobnobbing with Mike Rowe and the actual Ford […]](http://ignition.fallonhotdish.com/files/2012/09/image.axdpicture2012%2f9%2fford_2013_escape_employees-115x115.png "Ford Escape Finds New Points of Inspiration – Real People/Employees")
Ford Escape Finds New Points of Inspiration – Real People/Employees
Posted on September 4, 2012 | No CommentsBrandChannel and note: Ford has been putting “real people” in many of its ads for a while now, including the “Swap Your Ride” subjects hobnobbing with Mike Rowe and the actual Ford […] -
![Jalopnik notes: The video of Ken Block tearing up San Francisco in an insane Ford Fiesta — better known as Gymkhana 5 — was a creative success for a brand that’s constantly […]](http://ignition.fallonhotdish.com/files/2012/07/avt-small.png "Gymkhana 5 Viewed 5.1 Million Times In 24 hours")
Gymkhana 5 Viewed 5.1 Million Times In 24 hours
Posted on July 12, 2012 | No CommentsJalopnik notes: The video of Ken Block tearing up San Francisco in an insane Ford Fiesta — better known as Gymkhana 5 — was a creative success for a brand that’s constantly […] -
![Jalopnik notes: Ford introduced their 252 hp Focus ST in a unique way, by organizing a street rally and asking spectators to send in their video clips. The final result is professionally […]](http://ignition.fallonhotdish.com/files/2012/07/01-115x115.jpg "This Ford Focus ST Commercial Was Filmed By You")
This Ford Focus ST Commercial Was Filmed By You
Posted on June 5, 2012 | No CommentsJalopnik notes: Ford introduced their 252 hp Focus ST in a unique way, by organizing a street rally and asking spectators to send in their video clips. The final result is professionally […] -
![DIGIDAY notes: In this week’s edition of Battle of the Digital Brands, we look under the hood of two of companies that have defined America for the last 100 years: Ford […]](http://ignition.fallonhotdish.com/files/2012/05/gm-ford-115x115.jpeg "Battle of the Digital Brands: Ford vs. GM")
Battle of the Digital Brands: Ford vs. GM
Posted on May 24, 2012 | No CommentsDIGIDAY notes: In this week’s edition of Battle of the Digital Brands, we look under the hood of two of companies that have defined America for the last 100 years: Ford […] -
Social Media in the Marketing Mix—Global Best Practices
Posted on April 22, 2012 | No CommentsDebra Aho Williamson at eMarketer explores how marketers can best budget, plan, execute and measure their global social media marketing initiatives. -
![Video interview w Scott Monty, head of social media at Ford Motor Company. Scott shares how to connect and engage your customers with social media. He also explains how Ford uses Google+ and blogging to engage […]](http://ignition.fallonhotdish.com/files/2012/07/271020118_200-115x115.jpg "How Ford Engages Customers With Social Media [Video]")
How Ford Engages Customers With Social Media [Video]
Posted on April 6, 2012 | No CommentsVideo interview w Scott Monty, head of social media at Ford Motor Company. Scott shares how to connect and engage your customers with social media. He also explains how Ford uses Google+ and blogging to engage […]