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Ford Archive
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![Digiday notes: Gawker commenters can be pretty harsh. So it’s not everyday a big brand woos them — and makes them the stars of an ad campaign. Ford is doing […]](http://ignition.fallonhotdish.com/files/2013/03/Picture-1-115x115.png "Ford Taps Gawker Commenters for Fusion Push")
Ford Taps Gawker Commenters for Fusion Push
Posted on March 13, 2013 | No CommentsDigiday notes: Gawker commenters can be pretty harsh. So it’s not everyday a big brand woos them — and makes them the stars of an ad campaign. Ford is doing […] -
![Some of you have said unusual things about Fusion, like, you want it to have your children. We didn’t know how to handle those comments, so we decided to run […]](http://ignition.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Fusion Remix: Comedian/Musician Reggie Watts Reads Twitter Comments about Ford Fusion")
Fusion Remix: Comedian/Musician Reggie Watts Reads Twitter Comments about Ford Fusion
Posted on January 18, 2013 | No CommentsSome of you have said unusual things about Fusion, like, you want it to have your children. We didn’t know how to handle those comments, so we decided to run […] -
![DigiDay notes: Brands of all stripes are getting on Tumblr. Auto is no different. Several are using Tumblr to put fresh paint on their marketing messages. The approaches of the […]](http://ignition.fallonhotdish.com/files/2012/12/Picture-5-115x115.png "Best Auto Brands on Tumblr")
Best Auto Brands on Tumblr
Posted on December 13, 2012 | No CommentsDigiDay notes: Brands of all stripes are getting on Tumblr. Auto is no different. Several are using Tumblr to put fresh paint on their marketing messages. The approaches of the […] -
![If you still have doubts that brands are now in the content business, talk to Ford CMO Jim Farley. In a 20-minute conversation, Farley mentioned content no fewer than 15 […]](http://ignition.fallonhotdish.com/files/2012/09/imgres-115x115.jpeg "Why Ford’s CMO Has Content on His Mind")
Why Ford’s CMO Has Content on His Mind
Posted on September 19, 2012 | No CommentsIf you still have doubts that brands are now in the content business, talk to Ford CMO Jim Farley. In a 20-minute conversation, Farley mentioned content no fewer than 15 […] -
![BrandChannel and note: Ford has been putting “real people” in many of its ads for a while now, including the “Swap Your Ride” subjects hobnobbing with Mike Rowe and the actual Ford […]](http://ignition.fallonhotdish.com/files/2012/09/image.axdpicture2012%2f9%2fford_2013_escape_employees-115x115.png "Ford Escape Finds New Points of Inspiration – Real People/Employees")
Ford Escape Finds New Points of Inspiration – Real People/Employees
Posted on September 4, 2012 | No CommentsBrandChannel and note: Ford has been putting “real people” in many of its ads for a while now, including the “Swap Your Ride” subjects hobnobbing with Mike Rowe and the actual Ford […] -
![Jalopnik notes: The video of Ken Block tearing up San Francisco in an insane Ford Fiesta — better known as Gymkhana 5 — was a creative success for a brand that’s constantly […]](http://ignition.fallonhotdish.com/files/2012/07/avt-small.png "Gymkhana 5 Viewed 5.1 Million Times In 24 hours")
Gymkhana 5 Viewed 5.1 Million Times In 24 hours
Posted on July 12, 2012 | No CommentsJalopnik notes: The video of Ken Block tearing up San Francisco in an insane Ford Fiesta — better known as Gymkhana 5 — was a creative success for a brand that’s constantly […] -
![Jalopnik notes: Ford introduced their 252 hp Focus ST in a unique way, by organizing a street rally and asking spectators to send in their video clips. The final result is professionally […]](http://ignition.fallonhotdish.com/files/2012/07/01-115x115.jpg "This Ford Focus ST Commercial Was Filmed By You")
This Ford Focus ST Commercial Was Filmed By You
Posted on June 5, 2012 | No CommentsJalopnik notes: Ford introduced their 252 hp Focus ST in a unique way, by organizing a street rally and asking spectators to send in their video clips. The final result is professionally […] -
![DIGIDAY notes: In this week’s edition of Battle of the Digital Brands, we look under the hood of two of companies that have defined America for the last 100 years: Ford […]](http://ignition.fallonhotdish.com/files/2012/05/gm-ford-115x115.jpeg "Battle of the Digital Brands: Ford vs. GM")
Battle of the Digital Brands: Ford vs. GM
Posted on May 24, 2012 | No CommentsDIGIDAY notes: In this week’s edition of Battle of the Digital Brands, we look under the hood of two of companies that have defined America for the last 100 years: Ford […] -
Social Media in the Marketing Mix—Global Best Practices
Posted on April 22, 2012 | No CommentsDebra Aho Williamson at eMarketer explores how marketers can best budget, plan, execute and measure their global social media marketing initiatives. -
![Video interview w Scott Monty, head of social media at Ford Motor Company. Scott shares how to connect and engage your customers with social media. He also explains how Ford uses Google+ and blogging to engage […]](http://ignition.fallonhotdish.com/files/2012/07/271020118_200-115x115.jpg "How Ford Engages Customers With Social Media [Video]")
How Ford Engages Customers With Social Media [Video]
Posted on April 6, 2012 | No CommentsVideo interview w Scott Monty, head of social media at Ford Motor Company. Scott shares how to connect and engage your customers with social media. He also explains how Ford uses Google+ and blogging to engage […]