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Ford Archive
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Ford Taps Gawker Commenters for Fusion Push
Posted on March 13, 2013 | No CommentsDigiday notes: Gawker commenters can be pretty harsh. So it’s not everyday a big brand woos them — and makes them the stars of an ad campaign. Ford is doing […] -
Fusion Remix: Comedian/Musician Reggie Watts Reads Twitter Comments about Ford Fusion
Posted on January 18, 2013 | No CommentsSome of you have said unusual things about Fusion, like, you want it to have your children. We didn’t know how to handle those comments, so we decided to run […] -
Best Auto Brands on Tumblr
Posted on December 13, 2012 | No CommentsDigiDay notes: Brands of all stripes are getting on Tumblr. Auto is no different. Several are using Tumblr to put fresh paint on their marketing messages. The approaches of the […] -
Why Ford’s CMO Has Content on His Mind
Posted on September 19, 2012 | No CommentsIf you still have doubts that brands are now in the content business, talk to Ford CMO Jim Farley. In a 20-minute conversation, Farley mentioned content no fewer than 15 […] -
Ford Escape Finds New Points of Inspiration – Real People/Employees
Posted on September 4, 2012 | No CommentsBrandChannel and note: Ford has been putting “real people” in many of its ads for a while now, including the “Swap Your Ride” subjects hobnobbing with Mike Rowe and the actual Ford […] -
Gymkhana 5 Viewed 5.1 Million Times In 24 hours
Posted on July 12, 2012 | No CommentsJalopnik notes: The video of Ken Block tearing up San Francisco in an insane Ford Fiesta — better known as Gymkhana 5 — was a creative success for a brand that’s constantly […] -
This Ford Focus ST Commercial Was Filmed By You
Posted on June 5, 2012 | No CommentsJalopnik notes: Ford introduced their 252 hp Focus ST in a unique way, by organizing a street rally and asking spectators to send in their video clips. The final result is professionally […] -
Battle of the Digital Brands: Ford vs. GM
Posted on May 24, 2012 | No CommentsDIGIDAY notes: In this week’s edition of Battle of the Digital Brands, we look under the hood of two of companies that have defined America for the last 100 years: Ford […] -
Social Media in the Marketing Mix—Global Best Practices
Posted on April 22, 2012 | No CommentsDebra Aho Williamson at eMarketer explores how marketers can best budget, plan, execute and measure their global social media marketing initiatives. -
How Ford Engages Customers With Social Media [Video]
Posted on April 6, 2012 | No CommentsVideo interview w Scott Monty, head of social media at Ford Motor Company. Scott shares how to connect and engage your customers with social media. He also explains how Ford uses Google+ and blogging to engage […]