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GM Archive
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![WSJ notes: According to GM marketing chief Joel Ewanick, Chrysler won the buzz war a week ago on Super Bowl Sunday. Chrysler’s gritty two-minute spot, featuring rapper Eminem and the […]](http://ignition.fallonhotdish.com/files/2011/02/Google-Adwords-115x115.jpg "After Eminem’s Chrysler Ad, GM Wages Keyword Battle")
After Eminem’s Chrysler Ad, GM Wages Keyword Battle
Posted on February 15, 2011 | 1 CommentWSJ notes: According to GM marketing chief Joel Ewanick, Chrysler won the buzz war a week ago on Super Bowl Sunday. Chrysler’s gritty two-minute spot, featuring rapper Eminem and the […] -
![Joel Ewanick, CMO of global marketing for General Motors, has not just taken on a new job but a new position at the automaker, which had not had someone on […]](http://ignition.fallonhotdish.com/files/2012/07/Joel-Ewanick-115x115.jpg "MediaPost Publications Q&A: GM's Ewanick, Perry Dish On Global Strategy 02/09/2011")
MediaPost Publications Q&A: GM's Ewanick, Perry Dish On Global Strategy 02/09/2011
Posted on February 10, 2011 | No CommentsJoel Ewanick, CMO of global marketing for General Motors, has not just taken on a new job but a new position at the automaker, which had not had someone on […] -
![NBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games — one that is looking to regain its sports image, General Motors. GM has struck […]](http://ignition.fallonhotdish.com/files/2012/07/Olympic-Synbol-A1.jpg "GM Sponsor of 2012 Olympics")
GM Sponsor of 2012 Olympics
Posted on January 13, 2011 | No CommentsNBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games — one that is looking to regain its sports image, General Motors. GM has struck […] -
![FastCompany details: The Gulf oil disaster has been quelled, at least on the surface. But what happens now to all the plastic boom material that sopped up BP’s spilled oil? […]](http://ignition.fallonhotdish.com/files/2012/07/Chevrolet_Volt_Components_Recycled_Boom_Material-115x115.jpg "Making Lemonade: GM Turns BP Disaster Equipment Into Chevy Volt Components")
Making Lemonade: GM Turns BP Disaster Equipment Into Chevy Volt Components
Posted on December 21, 2010 | No CommentsFastCompany details: The Gulf oil disaster has been quelled, at least on the surface. But what happens now to all the plastic boom material that sopped up BP’s spilled oil? […] -
![Ewanick will report to CEO Dan Akerson as global marketing chief while continuing to report to Mark Reuss, head of GM North America. General Motors Co., looking to accelerate its […]](http://ignition.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "GM names Ewanick global chief marketing officer")
GM names Ewanick global chief marketing officer
Posted on December 17, 2010 | No CommentsEwanick will report to CEO Dan Akerson as global marketing chief while continuing to report to Mark Reuss, head of GM North America. General Motors Co., looking to accelerate its […] -
General Motors Thanks America
Posted on November 24, 2010 | No CommentsGoodby Silverstein for GM, airs this Thanksgiving… -
![Stumbled on this over the weekend. It is about an hour long – but extremely interesting and insightful on the American Automotive Industry. Link below to stream – if you […]](http://ignition.fallonhotdish.com/files/2012/07/h403_lg-115x115.jpg "NUMMI")
NUMMI
Posted on July 19, 2010 | No CommentsStumbled on this over the weekend. It is about an hour long – but extremely interesting and insightful on the American Automotive Industry. Link below to stream – if you […] -
![DETROIT — Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with […]](http://ignition.fallonhotdish.com/files/2010/06/AR-306219992-115x112.jpg "GM focuses on social media to rebrand Buick.")
GM focuses on social media to rebrand Buick.
Posted on June 23, 2010 | No CommentsDETROIT — Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with […] -
![NYTimes reports: A subsidiary, General Motors Ventures, plans to invest in start-up companies in fields including renewable fuels, information and entertainment systems, and advanced materials. General Motors said Friday that […]](http://ignition.fallonhotdish.com/files/2010/06/vc-jpg-115x115.jpg "GM launches own venture capital firm to source auto innovation from start-ups")
GM launches own venture capital firm to source auto innovation from start-ups
Posted on June 5, 2010 | No CommentsNYTimes reports: A subsidiary, General Motors Ventures, plans to invest in start-up companies in fields including renewable fuels, information and entertainment systems, and advanced materials. General Motors said Friday that […] -
![NYTimes reports: Was a prize to a pitcher for a near-perfect game “some of the best dollars invested in publicity,” or a squandering of taxpayers’ equity? A free sports car […]](http://ignition.fallonhotdish.com/files/2010/06/05Corvette-popup-115x115.jpg "G.M.’s Gift of a Luxury Car: “good publicity,” or a squandering of taxpayers’ equity?")
G.M.’s Gift of a Luxury Car: “good publicity,” or a squandering of taxpayers’ equity?
Posted on June 5, 2010 | No CommentsNYTimes reports: Was a prize to a pitcher for a near-perfect game “some of the best dollars invested in publicity,” or a squandering of taxpayers’ equity? A free sports car […]