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GM Archive
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After Eminem’s Chrysler Ad, GM Wages Keyword Battle
Posted on February 15, 2011 | 1 CommentWSJ notes: According to GM marketing chief Joel Ewanick, Chrysler won the buzz war a week ago on Super Bowl Sunday. Chrysler’s gritty two-minute spot, featuring rapper Eminem and the […] -
GM Sponsor of 2012 Olympics
Posted on January 13, 2011 | No CommentsNBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games — one that is looking to regain its sports image, General Motors. GM has struck […] -
Making Lemonade: GM Turns BP Disaster Equipment Into Chevy Volt Components
Posted on December 21, 2010 | No CommentsFastCompany details: The Gulf oil disaster has been quelled, at least on the surface. But what happens now to all the plastic boom material that sopped up BP’s spilled oil? […] -
GM names Ewanick global chief marketing officer
Posted on December 17, 2010 | No CommentsEwanick will report to CEO Dan Akerson as global marketing chief while continuing to report to Mark Reuss, head of GM North America. General Motors Co., looking to accelerate its […] -
General Motors Thanks America
Posted on November 24, 2010 | No CommentsGoodby Silverstein for GM, airs this Thanksgiving… -
NUMMI
Posted on July 19, 2010 | No CommentsStumbled on this over the weekend. It is about an hour long – but extremely interesting and insightful on the American Automotive Industry. Link below to stream – if you […] -
GM launches own venture capital firm to source auto innovation from start-ups
Posted on June 5, 2010 | No CommentsNYTimes reports: A subsidiary, General Motors Ventures, plans to invest in start-up companies in fields including renewable fuels, information and entertainment systems, and advanced materials. General Motors said Friday that […] -
G.M.’s Gift of a Luxury Car: “good publicity,” or a squandering of taxpayers’ equity?
Posted on June 5, 2010 | No CommentsNYTimes reports: Was a prize to a pitcher for a near-perfect game “some of the best dollars invested in publicity,” or a squandering of taxpayers’ equity? A free sports car […]