-
Feature Posts
Tags
General Motors Mercedes Benz volvo Chrysler Olympics 2012 QR Code Honda Video360º Generosity Augmented Reality Electric Porsche BMW Branded Content twitter Cadillac Saleathon Lincoln Social10 Acura Hyundai iPad Dealers Luxury 2.0 BMW 3 Series V Racing Apps Not Ads Safety Joel Ewanick Mobile10 Ford Toyota Innov8 Audi Lexus Tablet Facebook People-Powered Detroit Rock City apps Chevrolet Google Auto Show Volkswagen Winter Event iPhone Viewthrough GM Nissan Super BowlFlickr Images
SSL is required
OverHeard™ on TwitterAuthors
- Blog Administrator (239)
- Kla Haeck (35)
- Sarah Crist (26)
- Erin Simle (17)
- Jordan Rossman (17)
- Marty Wetherall (13)
- Denis Budniewski (13)
- Brad Zenner (6)
- Chris Campbell (6)
- Kelly Holley (4)
- dan swenson (4)
- Rocky Novak (2)
GM Archive
-
![WSJ notes: According to GM marketing chief Joel Ewanick, Chrysler won the buzz war a week ago on Super Bowl Sunday. Chrysler’s gritty two-minute spot, featuring rapper Eminem and the […]](http://ignition.fallonhotdish.com/files/2011/02/Google-Adwords-115x115.jpg "After Eminem’s Chrysler Ad, GM Wages Keyword Battle")
After Eminem’s Chrysler Ad, GM Wages Keyword Battle
Posted on February 15, 2011 | 1 CommentWSJ notes: According to GM marketing chief Joel Ewanick, Chrysler won the buzz war a week ago on Super Bowl Sunday. Chrysler’s gritty two-minute spot, featuring rapper Eminem and the […] -
![Joel Ewanick, CMO of global marketing for General Motors, has not just taken on a new job but a new position at the automaker, which had not had someone on […]](http://ignition.fallonhotdish.com/files/2012/07/Joel-Ewanick-115x115.jpg "MediaPost Publications Q&A: GM's Ewanick, Perry Dish On Global Strategy 02/09/2011")
MediaPost Publications Q&A: GM's Ewanick, Perry Dish On Global Strategy 02/09/2011
Posted on February 10, 2011 | No CommentsJoel Ewanick, CMO of global marketing for General Motors, has not just taken on a new job but a new position at the automaker, which had not had someone on […] -
![NBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games — one that is looking to regain its sports image, General Motors. GM has struck […]](http://ignition.fallonhotdish.com/files/2012/07/Olympic-Synbol-A1.jpg "GM Sponsor of 2012 Olympics")
GM Sponsor of 2012 Olympics
Posted on January 13, 2011 | No CommentsNBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games — one that is looking to regain its sports image, General Motors. GM has struck […] -
![FastCompany details: The Gulf oil disaster has been quelled, at least on the surface. But what happens now to all the plastic boom material that sopped up BP’s spilled oil? […]](http://ignition.fallonhotdish.com/files/2012/07/Chevrolet_Volt_Components_Recycled_Boom_Material-115x115.jpg "Making Lemonade: GM Turns BP Disaster Equipment Into Chevy Volt Components")
Making Lemonade: GM Turns BP Disaster Equipment Into Chevy Volt Components
Posted on December 21, 2010 | No CommentsFastCompany details: The Gulf oil disaster has been quelled, at least on the surface. But what happens now to all the plastic boom material that sopped up BP’s spilled oil? […] -
![Ewanick will report to CEO Dan Akerson as global marketing chief while continuing to report to Mark Reuss, head of GM North America. General Motors Co., looking to accelerate its […]](http://ignition.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "GM names Ewanick global chief marketing officer")
GM names Ewanick global chief marketing officer
Posted on December 17, 2010 | No CommentsEwanick will report to CEO Dan Akerson as global marketing chief while continuing to report to Mark Reuss, head of GM North America. General Motors Co., looking to accelerate its […] -
General Motors Thanks America
Posted on November 24, 2010 | No CommentsGoodby Silverstein for GM, airs this Thanksgiving… -
![Stumbled on this over the weekend. It is about an hour long – but extremely interesting and insightful on the American Automotive Industry. Link below to stream – if you […]](http://ignition.fallonhotdish.com/files/2012/07/h403_lg-115x115.jpg "NUMMI")
NUMMI
Posted on July 19, 2010 | No CommentsStumbled on this over the weekend. It is about an hour long – but extremely interesting and insightful on the American Automotive Industry. Link below to stream – if you […] -
![DETROIT — Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with […]](http://ignition.fallonhotdish.com/files/2010/06/AR-306219992-115x112.jpg "GM focuses on social media to rebrand Buick.")
GM focuses on social media to rebrand Buick.
Posted on June 23, 2010 | No CommentsDETROIT — Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with […] -
![NYTimes reports: A subsidiary, General Motors Ventures, plans to invest in start-up companies in fields including renewable fuels, information and entertainment systems, and advanced materials. General Motors said Friday that […]](http://ignition.fallonhotdish.com/files/2010/06/vc-jpg-115x115.jpg "GM launches own venture capital firm to source auto innovation from start-ups")
GM launches own venture capital firm to source auto innovation from start-ups
Posted on June 5, 2010 | No CommentsNYTimes reports: A subsidiary, General Motors Ventures, plans to invest in start-up companies in fields including renewable fuels, information and entertainment systems, and advanced materials. General Motors said Friday that […] -
![NYTimes reports: Was a prize to a pitcher for a near-perfect game “some of the best dollars invested in publicity,” or a squandering of taxpayers’ equity? A free sports car […]](http://ignition.fallonhotdish.com/files/2010/06/05Corvette-popup-115x115.jpg "G.M.’s Gift of a Luxury Car: “good publicity,” or a squandering of taxpayers’ equity?")
G.M.’s Gift of a Luxury Car: “good publicity,” or a squandering of taxpayers’ equity?
Posted on June 5, 2010 | No CommentsNYTimes reports: Was a prize to a pitcher for a near-perfect game “some of the best dollars invested in publicity,” or a squandering of taxpayers’ equity? A free sports car […]