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Hyundai Archive
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![2012 Yeosu EXPO HYUNDAI MOTOR GROUP – Hyper-Matrix from yangsookyun on Vimeo. This is a very different kind of projection mapping installation, in that it starts out as a hypermatrix, […]](http://ignition.fallonhotdish.com/files/2012/09/337678916_200-115x115.jpg "Hyundai Auto Show: Hypermatrix Projection Installation")
Hyundai Auto Show: Hypermatrix Projection Installation
Posted on September 8, 2012 | No Comments2012 Yeosu EXPO HYUNDAI MOTOR GROUP – Hyper-Matrix from yangsookyun on Vimeo. This is a very different kind of projection mapping installation, in that it starts out as a hypermatrix, […] -
![Digiday notes: Mobile is still firmly in the experimental bucket for most marketers. For the automaker Hyundai, however, it has moved from a nice add-on to a must-have. In 2011, […]](http://ignition.fallonhotdish.com/files/2012/06/MobilePhone02-115x115.png "How Hyundai Got Mobile Religion")
How Hyundai Got Mobile Religion
Posted on June 16, 2012 | No CommentsDigiday notes: Mobile is still firmly in the experimental bucket for most marketers. For the automaker Hyundai, however, it has moved from a nice add-on to a must-have. In 2011, […] -
![Jalopnik notes: The best part of golf is the golf carts. Everyone knows this, but Rhys Millen knows that even the greatest part of the sport can be improved upon. […]](http://ignition.fallonhotdish.com/files/2012/07/028-115x115.jpg "Life Is Better With A 500-Horsepower Golf Cart")
Life Is Better With A 500-Horsepower Golf Cart
Posted on January 27, 2012 | No CommentsJalopnik notes: The best part of golf is the golf carts. Everyone knows this, but Rhys Millen knows that even the greatest part of the sport can be improved upon. […] -
![AdAge notes: Hyundai plans to advertise during Super Bowl XLVI, but the automaker is also doubling down on the power of a commercial played just before the game begins. Hyundai […]](http://ignition.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Auto Bowl: Hyundai Doubles Down on Ad Slot Right Before Super Bowl Kickoff")
Auto Bowl: Hyundai Doubles Down on Ad Slot Right Before Super Bowl Kickoff
Posted on January 19, 2012 | No CommentsAdAge notes: Hyundai plans to advertise during Super Bowl XLVI, but the automaker is also doubling down on the power of a commercial played just before the game begins. Hyundai […] -
![Clickz notes: Hyundai avoided a collision with the Federal Trade Commission on the treacherous social media marketing course. The FTC suggested yesterday that its decision not to recommend enforcement action […]](http://ignition.fallonhotdish.com/files/2012/07/042-115x115.jpg "Hyundai’s Super Bowl Blog Campaign a Lesson to Marketers")
Hyundai’s Super Bowl Blog Campaign a Lesson to Marketers
Posted on December 25, 2011 | No CommentsClickz notes: Hyundai avoided a collision with the Federal Trade Commission on the treacherous social media marketing course. The FTC suggested yesterday that its decision not to recommend enforcement action […] -
![In Turn Away From Serious Tone, Automaker Wants to Compete for Chatter With Pepsi, Others AdAge notes: When it comes to advertising in the Super Bowl, Hyundai has followed a […]](http://ignition.fallonhotdish.com/files/2011/10/hyundai-assurance-incentive-115x115.jpeg "Hyundai Vows to Make Super Bowl Ads Fit the Occasion")
Hyundai Vows to Make Super Bowl Ads Fit the Occasion
Posted on October 23, 2011 | No CommentsIn Turn Away From Serious Tone, Automaker Wants to Compete for Chatter With Pepsi, Others AdAge notes: When it comes to advertising in the Super Bowl, Hyundai has followed a […] -
Ad Age: Hyundai's Bold Path Continues Post-Ewanick
Posted on April 22, 2011 | No CommentsWhat might otherwise be considered “promotional tactics” are grabbing headlines in Ad Age as examples of customer-centered ideas. I particularly like the part where the Hyundai guy says “Stating in […] -
Hyundai Accent "New Possibilities" OOH
Posted on April 6, 2011 | No Comments -
![I am torn by this one. On one hand, I appreciate that Hyundai went with YouTube sensations Pomplamoose (read about ’em and their popularity here) to sing and star in […]](http://ignition.fallonhotdish.com/files/2010/12/worstadfinal-115x115.jpg "Hyundai Holidays featuring YouTube Sensation Pomplamoose")
Hyundai Holidays featuring YouTube Sensation Pomplamoose
Posted on December 28, 2010 | No CommentsI am torn by this one. On one hand, I appreciate that Hyundai went with YouTube sensations Pomplamoose (read about ’em and their popularity here) to sing and star in […] -
Hyundai drives into luxury sector with iPad car manual
Posted on December 23, 2010 | No CommentsLuxuryDaily details: Hyundai Motors has shifted its gears into the luxury sector with its new Equus model whose owner’s manual comes as an iPad application. New Equus owners receive an iPad with videos, interactive […]