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Lincoln Archive
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Ford’s Lincoln Luxury Sales Sputter Even After Super Bowl Ads
Posted on March 6, 2013 | No CommentsFord Motor Co. (F)’s Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to […] -
Beck Reimagines David Bowie’s “Sound and Vision” for Lincoln
Posted on February 17, 2013 | 1 CommentBeck Reimagines David Bowie’s “Sound and Vision” – 360º Experience Coming Soon Watch Beck perform a reimagined version of David Bowie’s “Sound and Vision” and stay tuned for a 360 immersive online […] -
Lincoln leverages rebranding campaign via mobile, digital New York Times ads
Posted on December 9, 2012 | No CommentsLuxuryDaily notes: Lincoln Motor Company is targeting its rebranding message and video to readers of The New York Times’ mobile and digital outlets as the buzz for the automaker’s name-change […] -
Ford Relaunches Lincoln, Gives Brand Spot in Super Bowl
Posted on December 3, 2012 | No CommentsLincoln “re-launches” by looking backward…a lot. Lincoln Announces Its New 2013 Campaign: Introducing the Lincoln Motor Company AdAge notes: The theme of the campaign to relaunch Lincoln is called “Introducing […] -
Luxury cars fail crash test
Posted on August 14, 2012 | No CommentsAutomakers continue to report discouraging news regarding driver safety. MSN Money notes: The auto industry has had its fair share of trials lately, as trusted motor companies like Ford (F +0.43%) and Toyota(TM -0.80%) […] -
Lincoln Benchmarking Hospitality For Luxury Brand Reinvention
Posted on April 4, 2012 | No CommentsAhead of the 2012 New York Auto Show, Lincoln held a preview launch event for the new 2013 MKZ sedan. This is the car Lincoln is pinning a revival of […] -
Lincoln Marries Old With New in Mobilized Retro Ad for Newsweek
Posted on March 30, 2012 | No CommentsMobileMarketer notes: Lincoln’s ad in the Heritage edition of Newsweek, which is a homage to ’60s style exemplified by “Mad Men,” successfully marries the old with the new by using […]