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Luxury 2.0 Archive
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8 Predictions (in Luxury) in 2013
Posted on January 1, 2013 | No CommentsL2 makes 8 predictions that will affect prestige businesses in 2013. -
Cartier Winter Tale
Posted on November 30, 2012 | No CommentsTwo panther cubs play hide and seek in a snow-laden forest of fir trees. These mischievous cubs lead us on an enchanting adventure. Follow their journey, filled with discoveries and […] -
Consumers’ Expectations High for Luxury Brands on Mobile
Posted on September 23, 2012 | No CommentsThe highest percentage of high-end consumers expect luxury apps to include a loyalty program eMarketer notes: Luxury brands have been slow to the mobile party, with marketers steering clients toward […] -
Tiffany & Co. Commissions Street Artists to Update Their NYC Storefront
Posted on August 1, 2012 | No CommentsLuxury jewelery brand asks four creative talents to interpret the meaning of love in mural form. High-end jewelery brand commissioned four artists to interpret the meaning of true love through […] -
Top 10 luxury brand mobile apps of H1
Posted on July 25, 2012 | No CommentsMobileMarketer notes: Ritz-Carlton app It used to be that luxury brands created mobile applications just to gain visibility in a growing market, but marketers have stepped it up a notch […] -
Top 10 luxury brand social videos of Q2
Posted on July 6, 2012 | No CommentsLuxuryDaily notes: The second quarter of this year sparked the flaunt of videos that portrayed brand lifestyle, image, products and new collections important to a label. Social video is becoming […] -
Luxury 2.0: Louis Vuitton Kusama Studio iPhone App
Posted on June 24, 2012 | No CommentsLuxury retailer Louis Vuitton, worked with Yayoi Kusama to launch the Louis Vuitton Kusama Studio iPhone application. Louis Vuitton encourages users to reinvent reality and the world through this artist’s work and […] -
Affluent Americans Love Loyalty Programs, Apple Products and…Costco?
Posted on May 19, 2012 | No CommentsL2 notes: A newly-released study from the American Affluence Research Center (AARC) offers interesting insights into how the wealthiest 10 percent view this country’s financial future. The most recent iteration of an […]