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Olympics 2012 Archive
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Tiny Radio-Controlled MINIs Retrive Olympic Javelins From Field
Posted on August 8, 2012 | No CommentsAstute viewers of the Olympics may have noticed small vehicles buzzing around in the background of track and field events this week. In an ingenious (and practical) creative branding move, […] -
BMW Olympics TV Compilation
Posted on August 4, 2012 | No CommentsTV spots 6 series Grand Coupe X5 diesel 7 series (upgrades) 3 series x-drive X1 BMW Olympic Partnership Web Videos -
Consumers Don’t Really Know Who Sponsors the Olympics [Statistics]
Posted on July 28, 2012 | No CommentsIn Survey, Respondents Incorrectly Cite Nike, Pepsi and Even Google as Brands Behind the Games AdAge notes: Marketers spend hundreds of millions of dollars around their Olympic sponsorships, but consumers […] -
BMW – Feeling Remains :60 (from last nite’s Olympics)
Posted on July 28, 2012 | No CommentsBMW’s latest full-length global TV spot “Feeling Remains” captures the feeling of how driving a BMW never leaves you. AKI NOTES: Comments seemed lackluster in the Twitterstreams…on YouTube, more preoccupation […] -
NBC Universal’s New Olympics Challenge: Screen-Jumping
Posted on February 13, 2012 | No CommentsNBCU Partners With Google, ComScore to Analyze Tech-Savvy Olympics Fans AdAge notes: NBC Universal’s broadcasts of the Olympics from London this summer will be filled with the usual athletic contests: […] -
BMW 3-Series for Olympics TV Commercial
Posted on January 5, 2012 | No CommentsThe 2012 BMW 3-Series has just received a new commercial in the UK, with the automotive producer connecting the car with the London 2012 Olympics. Built around the “Power vs. […] -
BMW Financial Services encourages green thinking with Olympics 2012 sweepstakes
Posted on December 18, 2011 | No CommentsLuxuryDaily notes: German automaker BMW’s Financial Services group is encouraging its customers to go green and register for email alerts and online statements with the chance to win various experiential […] -
GM Sponsor of 2012 Olympics
Posted on January 13, 2011 | No CommentsNBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games — one that is looking to regain its sports image, General Motors. GM has struck […]