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Olympics 2012 Archive
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![Astute viewers of the Olympics may have noticed small vehicles buzzing around in the background of track and field events this week. In an ingenious (and practical) creative branding move, […]](http://ignition.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Tiny Radio-Controlled MINIs Retrive Olympic Javelins From Field")
Tiny Radio-Controlled MINIs Retrive Olympic Javelins From Field
Posted on August 8, 2012 | No CommentsAstute viewers of the Olympics may have noticed small vehicles buzzing around in the background of track and field events this week. In an ingenious (and practical) creative branding move, […] -
BMW Olympics TV Compilation
Posted on August 4, 2012 | No CommentsTV spots 6 series Grand Coupe X5 diesel 7 series (upgrades) 3 series x-drive X1 BMW Olympic Partnership Web Videos -
![Dutch agency Achtung, the shop behind VW’s “Fanwagen,” one of our favorite social media campaigns ever, is back with another brilliant campaign for Volkswagen of the Netherlands. To give the Olympic Games the loudest […]](http://ignition.fallonhotdish.com/files/2012/07/volkswagen-sounddrivenvolkswagenup12-adagesotd-115x115.jpg "For the Olympics, Volkswagen Netherlands Creates a Car Powered by Cheers")
For the Olympics, Volkswagen Netherlands Creates a Car Powered by Cheers
Posted on July 30, 2012 | No CommentsDutch agency Achtung, the shop behind VW’s “Fanwagen,” one of our favorite social media campaigns ever, is back with another brilliant campaign for Volkswagen of the Netherlands. To give the Olympic Games the loudest […] -
![In Survey, Respondents Incorrectly Cite Nike, Pepsi and Even Google as Brands Behind the Games AdAge notes: Marketers spend hundreds of millions of dollars around their Olympic sponsorships, but consumers […]](http://ignition.fallonhotdish.com/files/2012/07/2012-olympic-sponsors-brands-chart-115x115.jpeg "Consumers Don’t Really Know Who Sponsors the Olympics [Statistics]")
Consumers Don’t Really Know Who Sponsors the Olympics [Statistics]
Posted on July 28, 2012 | No CommentsIn Survey, Respondents Incorrectly Cite Nike, Pepsi and Even Google as Brands Behind the Games AdAge notes: Marketers spend hundreds of millions of dollars around their Olympic sponsorships, but consumers […] -
![BMW’s latest full-length global TV spot “Feeling Remains” captures the feeling of how driving a BMW never leaves you. AKI NOTES: Comments seemed lackluster in the Twitterstreams…on YouTube, more preoccupation […]](http://ignition.fallonhotdish.com/files/2012/07/Screen-shot-2012-07-28-at-8.04.10-AM-115x115.png "BMW – Feeling Remains :60 (from last nite’s Olympics)")
BMW – Feeling Remains :60 (from last nite’s Olympics)
Posted on July 28, 2012 | No CommentsBMW’s latest full-length global TV spot “Feeling Remains” captures the feeling of how driving a BMW never leaves you. AKI NOTES: Comments seemed lackluster in the Twitterstreams…on YouTube, more preoccupation […] -
![NBCU Partners With Google, ComScore to Analyze Tech-Savvy Olympics Fans AdAge notes: NBC Universal’s broadcasts of the Olympics from London this summer will be filled with the usual athletic contests: […]](http://ignition.fallonhotdish.com/files/2012/02/multitasking-115x115.jpeg "NBC Universal’s New Olympics Challenge: Screen-Jumping")
NBC Universal’s New Olympics Challenge: Screen-Jumping
Posted on February 13, 2012 | No CommentsNBCU Partners With Google, ComScore to Analyze Tech-Savvy Olympics Fans AdAge notes: NBC Universal’s broadcasts of the Olympics from London this summer will be filled with the usual athletic contests: […] -
![The 2012 BMW 3-Series has just received a new commercial in the UK, with the automotive producer connecting the car with the London 2012 Olympics. Built around the “Power vs. […]](http://ignition.fallonhotdish.com/files/2012/07/BMW-3er-F30-Leidenschaft-gewinnt-Werbekampagne-081-655x463-115x115.jpg "BMW 3-Series for Olympics TV Commercial")
BMW 3-Series for Olympics TV Commercial
Posted on January 5, 2012 | No CommentsThe 2012 BMW 3-Series has just received a new commercial in the UK, with the automotive producer connecting the car with the London 2012 Olympics. Built around the “Power vs. […] -
![LuxuryDaily notes: German automaker BMW’s Financial Services group is encouraging its customers to go green and register for email alerts and online statements with the chance to win various experiential […]](http://ignition.fallonhotdish.com/files/2011/12/Olympic_Image-115x115.png "BMW Financial Services encourages green thinking with Olympics 2012 sweepstakes")
BMW Financial Services encourages green thinking with Olympics 2012 sweepstakes
Posted on December 18, 2011 | No CommentsLuxuryDaily notes: German automaker BMW’s Financial Services group is encouraging its customers to go green and register for email alerts and online statements with the chance to win various experiential […] -
![NBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games — one that is looking to regain its sports image, General Motors. GM has struck […]](http://ignition.fallonhotdish.com/files/2012/07/Olympic-Synbol-A1.jpg "GM Sponsor of 2012 Olympics")
GM Sponsor of 2012 Olympics
Posted on January 13, 2011 | No CommentsNBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games — one that is looking to regain its sports image, General Motors. GM has struck […]