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Safety Archive
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![Automakers continue to report discouraging news regarding driver safety. MSN Money notes: The auto industry has had its fair share of trials lately, as trusted motor companies like Ford (F +0.43%) and Toyota(TM -0.80%) […]](http://ignition.fallonhotdish.com/files/2012/08/iihs-crash-test-results-115x115.jpeg "Luxury cars fail crash test")
Luxury cars fail crash test
Posted on August 14, 2012 | No CommentsAutomakers continue to report discouraging news regarding driver safety. MSN Money notes: The auto industry has had its fair share of trials lately, as trusted motor companies like Ford (F +0.43%) and Toyota(TM -0.80%) […] -
![MobileMarketer notes: Toyota Corp.’s Lexus is demonstrating safe driving education through games and video in its iAd campaign for the LFA model. Lexus uses exercises to test reaction time, focus and concentration, while also […]](http://ignition.fallonhotdish.com/files/2012/07/imgres-115x115.jpeg "Lexus engineers education, entertainment in interactive iAd")
Lexus engineers education, entertainment in interactive iAd
Posted on October 14, 2011 | No CommentsMobileMarketer notes: Toyota Corp.’s Lexus is demonstrating safe driving education through games and video in its iAd campaign for the LFA model. Lexus uses exercises to test reaction time, focus and concentration, while also […] -
![Wanting to convey the innovation of the brand, Volkswagen have created the first test drive within a print advert, using smartphone technology. VW created an app that viewers download, which […]](http://ignition.fallonhotdish.com/files/2012/07/073-115x115.jpg "Volkswagen Demonstrates Car Technology in AR Print Ad Test Drive")
Volkswagen Demonstrates Car Technology in AR Print Ad Test Drive
Posted on April 19, 2011 | No CommentsWanting to convey the innovation of the brand, Volkswagen have created the first test drive within a print advert, using smartphone technology. VW created an app that viewers download, which […] -
![To advertise their new ‘Pre-Safe’ technology in which the car identifies hazards before the driver possibly could, Mercedes Benz set up ’Transparent Walls’. This involved creating live projections on houses, […]](http://ignition.fallonhotdish.com/files/2012/07/074-115x115.jpg "Mercedes Benz Transparent Walls demonstrate \"pre-safe\" technology")
Mercedes Benz Transparent Walls demonstrate "pre-safe" technology
Posted on April 19, 2011 | No CommentsTo advertise their new ‘Pre-Safe’ technology in which the car identifies hazards before the driver possibly could, Mercedes Benz set up ’Transparent Walls’. This involved creating live projections on houses, […] -
![In Germany, Mercedes-Benz highlighted driver safety by projecting views of poorly visible streets onto billboards on the sides of houses – making it possible for oncoming drivers to ‘see through […]](http://ignition.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Mercedes-Benz Transparent Walls")
Mercedes-Benz Transparent Walls
Posted on March 10, 2011 | No CommentsIn Germany, Mercedes-Benz highlighted driver safety by projecting views of poorly visible streets onto billboards on the sides of houses – making it possible for oncoming drivers to ‘see through […] -
![The next generation of car safety technology won’t just talk to us. It will carry on a conversation with other cars on our behalf… It won’t be long before our […]](http://ignition.fallonhotdish.com/files/2011/01/ford-taurus-115x115.jpg "‘Talking’ Cars Are Coming Soon to Keep Us Safe")
‘Talking’ Cars Are Coming Soon to Keep Us Safe
Posted on January 31, 2011 | No CommentsThe next generation of car safety technology won’t just talk to us. It will carry on a conversation with other cars on our behalf… It won’t be long before our […] -
![Texting while driving is deadly, for serious. But, letting someone else read to you is rather less risky, and talking isn’t so bad either — in moderation, anyway. Bring those […]](http://ignition.fallonhotdish.com/files/2012/07/onstar-app-2011-01-04-250-115x115.jpg "OnStar announces Bluetooth voice app, reads your Facebook messages to you — Engadget")
OnStar announces Bluetooth voice app, reads your Facebook messages to you — Engadget
Posted on January 5, 2011 | No CommentsTexting while driving is deadly, for serious. But, letting someone else read to you is rather less risky, and talking isn’t so bad either — in moderation, anyway. Bring those […] -
Toyota Star Safety System
Posted on June 7, 2010 | No CommentsLatest TV spots: “Our comprehensive Star Safety System is now standard in every one of our cars.” More here. -
![Of course, they sit on a tenuous position where the conversation could renew all over again with another crash or issue. They were prob smart to proactively issue the recalls […]](http://ignition.fallonhotdish.com/files/2010/06/BLOGPULSE_TOYOTARECALL-115x115.png "Toyota \"Recall\" Buzz+Coverage on Social Web Dwindling")
Toyota "Recall" Buzz+Coverage on Social Web Dwindling
Posted on June 3, 2010 | No CommentsOf course, they sit on a tenuous position where the conversation could renew all over again with another crash or issue. They were prob smart to proactively issue the recalls […]