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Safety Archive
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Luxury cars fail crash test
Posted on August 14, 2012 | No CommentsAutomakers continue to report discouraging news regarding driver safety. MSN Money notes: The auto industry has had its fair share of trials lately, as trusted motor companies like Ford (F +0.43%) and Toyota(TM -0.80%) […] -
Lexus engineers education, entertainment in interactive iAd
Posted on October 14, 2011 | No CommentsMobileMarketer notes: Toyota Corp.’s Lexus is demonstrating safe driving education through games and video in its iAd campaign for the LFA model. Lexus uses exercises to test reaction time, focus and concentration, while also […] -
Volkswagen Demonstrates Car Technology in AR Print Ad Test Drive
Posted on April 19, 2011 | No CommentsWanting to convey the innovation of the brand, Volkswagen have created the first test drive within a print advert, using smartphone technology. VW created an app that viewers download, which […] -
Mercedes Benz Transparent Walls demonstrate "pre-safe" technology
Posted on April 19, 2011 | No CommentsTo advertise their new ‘Pre-Safe’ technology in which the car identifies hazards before the driver possibly could, Mercedes Benz set up ’Transparent Walls’. This involved creating live projections on houses, […] -
Mercedes-Benz Transparent Walls
Posted on March 10, 2011 | No CommentsIn Germany, Mercedes-Benz highlighted driver safety by projecting views of poorly visible streets onto billboards on the sides of houses – making it possible for oncoming drivers to ‘see through […] -
‘Talking’ Cars Are Coming Soon to Keep Us Safe
Posted on January 31, 2011 | No CommentsThe next generation of car safety technology won’t just talk to us. It will carry on a conversation with other cars on our behalf… It won’t be long before our […] -
Toyota Star Safety System
Posted on June 7, 2010 | No CommentsLatest TV spots: “Our comprehensive Star Safety System is now standard in every one of our cars.” More here.