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Volkswagen Archive
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Volkswagen Super Bowl, Again (Racist? Eh. Lots of Chatter, Nonetheless.)
Posted on January 29, 2013 | No CommentsAdWeek notes: After the company released its 2013 Super Bowl spot (posted below) on Monday morning—showing a white Minnesota office worker speaking like a happy Jamaican—it was met with mostly favorable if […] -
The Volkswagen Jetta is Getting Fresh with Canadians
Posted on January 28, 2013 | No CommentsOr at least now Canadian consumers can buy their Jetta “fresh.” In this latest spot by agency Red Urban they highlight that fresh, exciting, impulsive feel of buying a brand new VW. After all, can […] -
Volkswagen Super Bowl 2013 Teaser
Posted on January 24, 2013 | No Comments -
5 Great ‘Pin-It-to-Win-It’ Campaigns
Posted on November 13, 2012 | No CommentsDigiday notes: Brands are still trying to figure out Pinterest. Many have resorted to “Pin it to Win it” programs to boost their audience and to introduce products and services […] -
Volkswagen Grows Up With New ‘Why VW’ Marketing Campaign (and Digital Hub)
Posted on September 27, 2012 | 1 CommentRocky noted today: new “WhyVW.com website...it’s a sort-of touchy feely look into why VW drivers drive VWs (feel like “everybody loves a honda” in some ways). They tell product stories […] -
Luxury cars fail crash test
Posted on August 14, 2012 | No CommentsAutomakers continue to report discouraging news regarding driver safety. MSN Money notes: The auto industry has had its fair share of trials lately, as trusted motor companies like Ford (F +0.43%) and Toyota(TM -0.80%) […] -
Volkswagen Goes Under Water to Sponsor ‘Shark Week’
Posted on July 28, 2012 | No CommentsVolkswagen has been aggressive in its creative campaigns for its new Beetle Turbo, and in its latest marketing for the car it’s growing bolder, taking a deep-sea dive with Discovery Channel’s […]